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Archive for October, 2013

Alaska IronKids Triathlon caps off its race series for 2013

October 29, 2013 Leave a comment

***PRESS RELEASE***

Close to 200 kids from ages 6 to 14 participated at the Alaska Ironkids Triathlon last October 20, 2013 at the Palms Country Club, FilinvestAlabang. Alaska Ironkids aims to promote a healthy and active lifestyle for kids today. The Alaska Ironkids is a series of races involving triathlon, aquathlon and running, which aim to promote a well-balanced and healthy lifestyle for children ages 6-14.

For more information, log on to www.ironkidsphil.com or at www.alaskamilk.com and follow us on twitter @AlaskaSportsHub

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MERRELL unveils PRETTY STRONG campaign, launches New Collection for Women

October 29, 2013 Leave a comment

Merrell Pretty Strong

*** PRESS RELEASE ***

Today, more than ever, many women lead active lives. They are driven, passionate, goal-oriented, and influencers in their own right. They are versatile and have mastered the art of multi-tasking. They also excel in their chosen career paths and still find quality time for themselves. They can do anything if they put their minds and hearts to it. Simply put – women are pretty strong.

Borne out of the belief that women are naturally born with an innate strength, leading outdoor athletic footwear brand Merrell reaches out to these women through its Pretty Strong campaign.

Alongside the launch is the introduction of a performance shoe line specially-designed for women. Merrell’s women’s collection aims to keep pace with these active strong women with a line that complements their diverse lifestyles by providing tailor-made features, as well as durability and quality that they well deserve.

Merrell’s women’s new performance collection feature narrower and slimmer profiles. These shoes are made of durable, comfortable materials, and come in different color combinations. The collection is also versatile – great for everyday use, working out in the gym, and hitting the challenging outdoors training, running, and trekking.

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For women who are into serious running, Pace Glove 2 is highly recommended with its excellent ground traction and secure fit. For those who are into running and training, Bare Access Arc 2 is ideal with its M-Bound cushioning that assures comfort in every movement.

On the other hand, Mix Master Move Glide is a flexible shoe built for multi-activity use. It is light enough to be worn during road and track runs. Meanwhile, for women who are looking for stable shoes opt for Road Glove Dash 2. It gives you the stability you need without the added weight and bulk.

Merrell’s Pretty Strong campaign reaffirms the brand’s commitment of continually inspiring people – especially pretty strong women – to get outside and see the outdoors in a new light.

Merrell is available at Merrell stores in Trinoma, SM North Edsa Annex, Market! Market! , Festival Mall Alabang, Marquee Mall Pampanga, Harbor Point Subic, SM City Dasmariñas, Ayala Center Cebu, Gaisano Mall Davao, Abreeza Mall Davao, SM Lanang Premier and SM Ecoland Davao. Merrell is also available in leading department stores and sports specialty stores nationwide.

For more information, visit Merrell’s Facebook page at www.facebook.com/MerrellPhilippines or follow them on Twitter: @MerrellPH.

11.30.13 | CAVINTI Road and Trail Adventure Marathon

October 21, 2013 Leave a comment

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EVENT
CAVINTI ROAD AND TRAIL ADVENTURE MARATHON

DATE
NOVEMBER 30 2013

VENUE
CAVINTI TOWN PLAZA, CAVINTI, LAGUNA

CATEGORIES / FEES / CUT OFF TIME
(Inclusive of Singlet, Finishers Shirt/Medals (42k and 21k), race bibs, packed lunch and guidelines.)
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PROMO

There will be a 10+1 PROMO for groups of ten (10) Runners who will register together. For every group of 10 runners, One (1) Race packet will be given for FREE for a distance not exceeding the longest distance a member has registered in. Ex. If a group registers for 5x12k and 5x21k, 1 Free race kit for 12k or 21k shall be given.

Promo will last up to November 16,2013/Saturday only! So Register now!

ORGANIZER
Cavinti Sports and Tourism Council

SINGLET DESIGNSinglet

FINISHER SHIRT DESIGN (21K & 42K only)42k Finishers 21k finishers

*** PRESS RELEASE ***

The first ever Cavinti Adventure Trail Marathon will be held on November 30, 2013 in the beautiful, centuries-old town of Cavinti, Laguna Province and starts at the Town Plaza, fronting the historic Our Lord Parish Church.

The town is hosting for the first time a trail run marathon with runners completing a scenic loop deep within forest trails and rough roads, woodlands, rivers, falls and a lake that will surely mesmerize runners completing their respective distances.

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The course for the 42k runners will have moderate to steep rolling hills, several river crossings, one of which will lead to the Cavinti underground river. Mild to cool temperatures, expansive views of surrounding mountains, rolling hills, moderate elevation gains, a beautiful lake and wildflower meadows will be some of the highlights of this race.

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The start will be at the Cavinti Town Plaza where the town mayor and the townsfolk of Cavinti will be on hand to send-off the runners in their adventure run while the finish will end at the Bumbungan Eco Park Falls where runners will be treated with a sumptuous lunch after they cross the finish line.

The organizers will just be setting up conveniently placed refilling stations in different points of the route. No cups will be provided to ensure an environmentally friendly race.

So runners are encouraged to bring their own hydration bottles, Hydration back-packs, hydration belts or any hydration gear.

World Osteoporosis Day to be celebrated on Oct. 20 at SM Mall of Asia

October 19, 2013 Leave a comment

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*** PRESS RELEASE ***

(Manila, Philippines, October 17, 2013) — The importance of an active lifestyle and proper diet to maintain strong bones is the highlight of this year’s World Osteoporosis Day (WOD), which takes place on October 20. In the Philippines, Anlene invites families to join the special celebration at the SM Mall of Asia Music Hall featuring fun group activities and learning sessions.

Celebrated in over 90 countries, WOD is an annual, year-long global campaign for bone health. Started by the International Osteoporosis Foundation (IOF), the event is dedicated to raising awareness on the prevention, diagnosis, and treatment of osteoporosis and other bone diseases.

Organized by Anlene, the Philippine celebration of WOD 2013 will also focus on the mother’s role in promoting bone health. IOF and Anlene believe that mothers are the backbone of families throughout the world; hence, it is important to protect them as they age. WOD 2013 encourages families to fight lazy bones by leading an active lifestyle as well as taking calcium-rich food like milk to delay weakening of bones.

During the whole-day event on October 20, Anlene will formally launch “Kilos, Pamilya”, a healthy lifestyle movement that promotes strong bones and strong bonds.

Participants will get to meet the movement’s celebrity family ambassadors—Pia Magalona and daughters Maxene and Saab. “I am raising my family to be strong and resilient. As a mom, I lead by example. As parents, we are our children’s mentors,” Pia said. “We should be self-disciplined, enough to be able to enjoy the good things in life, by living the good life. We should stay active and mentally alert by getting enough rest, exercise, and having the correct diet. These are all important to maintain good health, especially for the bones.”

A bone health expert from the Asian Hospital and Medical Center will also give a lecture on how to properly care for the bones and shed light on why it is important to get off the couch and start leading an active lifestyle.

The WOD 2013 also includes fun activities for the whole family. The event will feature bone scanning sessions, zumba and aerobics classes, yoga, tai chi, and many more. Raffle prizes also await lucky participants. The event will be held from 7 am to 7 pm. Entrance is free.

The World Osteoporosis Day 2013 is co-presented by SM Mall of Asia and Gold’s Gym and supported by Asian Hospital and Medical Center, David’s Salon, Maynilad, Ever Bilena, Viajero. Special thanks to the Philippine Rugby Football Union and Peace Blossoms Internal Arts Society. Media partners include BusinessWorld, HerWord.com and Crossover 105.1.

(For more information on WOD 2013, please visit www.facebook.com/AnlenePhilippines You may also pre-register here.

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About Anlene

An expert in bone nutrition, Anlene is the only Philippine milk brand clinically proven to prevent bone weakening. Anlene products contain essential bone-strengthening nutrients which include calcium, vitamin D, zinc, and magnesium to ensure enhanced absorption and bone strength.

10.20.13 | ALASKA IronKids Triathlon

October 11, 2013 Leave a comment

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NBA Legend Ron Harper leads Alaska Milk and US Embassy basketball clinic

October 11, 2013 Leave a comment

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*** PRESS RELEASE ***

NBA Legend Ron Harper leads Alaska Milk and US Embassy basketball clinic

In partnership with the US Embassy and NBA, Alaska Milk Corporation held a Basketball clinic for the underserved youth last October 5, 2013 with NBA Legend Ron Harper. The Basketball clinic gathered more than 80 boys and girls from residential care facilities under the DSWD: Marillac Hills and Haven for Children. Alaska Milk aims to instill the values of determination, discipline, teamwork and hard work among the youth through sports. For more information, log on to http://www.alaskamilk.com or follow our twitter @ALASKAsportshub

2nd FCB Escola Camp set on December 18-22, 2013

October 5, 2013 Leave a comment

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During the FC Barcelona Camp Philippines press conference last September 27, 2013, FC Barcelona Escola Director General Xevi Marce gave Alaska Milk Corporation a customized football jersey as a token of appreciation for their recent FCB Escola Camp tie up earlier this year. A second training camp set on December 18 to 22, 2013 at the world-class football turf in McKinley Hill Football Field (Emperador Stadium) was also announced during the press conference.

For more information, log on to www.fcbescolaphilippines.com or www.alaskamilk.com.ph

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