Archive

Archive for May, 2014

Young cyclists ruled the Metro’s roads in Alaska Cycle Philippines 2014

May 28, 2014 Leave a comment

a2

Alaska has teamed up with Cycle Asia, a network of premier cycling events and Sunrise Events to launch the Alaska Cycle Philippines where Filipino riders geared up for three days of thrilling bike action last May 16 to 18 at BGC. Over 1500 cycling enthusiasts joined the event which featured exciting and challenging categories for children, adults and families.

b5

The event was graced by Chris Robb, managing director of Spectrum Worldwide and owner of Cycle Asia, catered to cyclists of all ages and abilities with different race categories.

b3

Categories include Tricycle Ride which is specially designed for young kids between ages 2 and 5, the Junior Challenge which is a more challenging category designed for older children where they have to ride as fast as they can within 30 minutes and then there’s the Foldies Community Ride which is catered to the popular folding bikes cycling community. The Alaska Cycle Philippines was a “Bike Ride Out”, meaning there were no winners just plain fun to promote participation and most especially good health and an active lifestyle.

b1

“We are excited to continue an active year of Alaska Sports with the launch of the three events Alaska Cycle Philippines, Alaska IronKids Philippines Aquathlon and the Alaska World Milk Day Family run. Alaska teamed up with international partners to ensure that Filipino families participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle,” said Wilfred Steven Uytengsu, President/CEO of Alaska Milk Corporation.

b2

The 7th National Nutrition Survey, done by the Food and Nutrition Research Institute and the Department of Health, showed that obesity is increasing with nearly two out 10 children considered as overweight. Under-nutrition is also a public health concern affecting nearly three out 10 children. Alaska promotes nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink and through educating the public about the importance of drinking milk and keeping an active and healthy lifestyle.

Alaska promotes a holistic sports development program for the whole family and encourages a healthy and active lifestyle through biking, swimming and running. It also helps in community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the Alaska Cycle Philippines, Alaska IronKids Aquathlon and the World Milk Day Family Run.
For general information on Alaska Cycle Philippines visit http://www.cyclephilippines.com.ph/alaska/ or https://www.faceebook.com/alaskacyclephilippines. For general information about Alaska Milk Corporation visit www.alaskamilk.com, www.alaskaworldmilkday.com or www.ironkidsphil.com. For live tweets and updates follow us at @ALASKAsportshub

Advertisements

06.01.14 | Alaska World Milk Day Family Run

May 28, 2014 Leave a comment

WorldMilkDay-invite

On June 1, Alaska celebrates World Milk Day. This year, Alaska will make World Milk Day Celebration much bigger. There will be simultaneous events in Baguio, Cebu, and Davao which will encourage fitness enthusiasts and their families to join fitness classes in the morning (between 6:30-8:00 am).

regonline

CATEGORY / FEES:

banner

ASSEMBLY TIME / GUN START:

times

Alaska is focusing on building a habit in milk drinking and what better way to do it is to promote milk drinking during breakfast. Breakfast with Alaska milk is a way to take in good nutrition in the morning paving a way for consumers to start their day right. At 7:30am on June 1, every participant from Manila, Baguio, Cebu, and Davao will get food items (champorado, pandesal, cereals) and beverage (powdered) made with Alaska milk to participate in the 1st ever Alaska Gatas for Breakfast. This movement encourages everyone to start the day right with a nutritious breakfast with Alaska Milk. On top of milk drinking, Alaska also encourages people to eat nutritious breakfast by adding milk on food. Popular Pinoy breakfast, such as champorado and pandesal partnered with Alaska Evap and Condensed milk makes it more nutritious.

There will be an online promo where individuals at home can take part in the celebration by uploading a self-photo with milk mustache with a personal message on why they love milk or a pledge to a healthy lifestyle with milk. An app will be developed to collate all the photos and those who will join should include the hashtags: #alaskaworldmilkday & #gatasforbreakfast.

The Children’s Hour will still be the beneficiary of Alaska World Milk Day and Alaska will be donating an equivalent number of milk products (33g sachet) to the partner organization for every runner on June 1.

YURBUDS: ADVENTURE LIKE NO OTHER

May 27, 2014 Leave a comment

20140527-125745.jpg
No one knows Adventure like yurbuds. In a staunch advocacy dedicated towards the athlete and the outdoor community, yurbuds®, maker of the number one sport earphone in the United States guaranteed never to hurt or fall out, comes out with its newest offering: the new Adventure series geared towards the outdoor community. yurbuds continues to design sport equipment for the needs of every type of athlete.

As an avid hiker, yurbuds designer Aaron Gorga is in tune with the outdoor community. By listening closely to the needs of his network, he created an innovative earphone that looks and feels like “gear” a hiker, climber or adventurer would use.

“Extreme outdoor athletes are accustomed to durable, water resistant gear that has a certain rugged look and feel,” said avid hiker and yurbuds designer Aaron Gorga, lead designer of the Adventure Line. “All of the details, such as the cord’s joint housing, location of the vents, and the way we layered materials were rethought and improved to exceed expectations.”

20140527-125807.jpg

The new Adventure Line features all classic yurbuds qualities including a sweat and water resistant design for active use, FlexSoft™ comfort fit and TwistLock™ Technology that is guaranteed to never fall out. Additionally, the Adventure Line has tangle-resistant, rubberized woven cords which increase the water resistance to the IPX 5 level. The housing design and snap fit enhancers provide premium sound quality, and the QuikClik™ magnets allow for easy storage and access on the go.

The Adventure Line includes both in-ear “Venture” models and over-the-ear “Explore” models. The Venture and Explore Talk include a one-button microphone and is compatible with all smart phones including Android devices. The Explore Talk offers added comfort and support with a behind-the-ear design featuring soft, moldable ear loops.

“We are excited to release a new line that really delivers everything our adventurous customers want in an earphone,” said Daniel DeVille, Director of Marketing for yurbuds. “From concept to development and manufacturing, the Adventure Line was created not only for our community, but also with them.”

​Designed to withstand the toughest outdoor conditions, the Adventure Line is guaranteed to never hurt, fall out, or lose sound quality, no matter how intense the journey. They are the first of their kinds created to work seamlessly with the enthusiast’s other outdoor gear.

The Adventure Line series is available in the following outlets: Power Mac Center, Runnr, Planet Sports, R.O.X., Columbia Sportswear, & Mountain Hardwear. For additional information on yurbuds, visit yurbudsph on Facebook, Instagram, and Twitter or check out http://www.yurbuds.com.

About yurbuds

yurbuds was founded in 2008 by Seth Burgett, President and CEO, an active triathlete and Richard Daniels, COO, a 24-time marathoner. Burgett and Daniels left their corporate roles and joined forces to improve personal performance. They have been joined by Craig Ceranna, CFO and Managing Director, to realize the company’s mission: transform the athlete’s experience through personalized service and exceptional audio products that integrate ergonomics and emotive design.

As a company, yurbuds was recently honored by the 2013 International CEA Innovations Design and Engineering Awards for the Focus Limited Edition. yurbuds has also been awarded for its marketing, including a 2011 “Site of the Day” for Awwwards.com and a 2010 GOOD DESIGN AWARD. Forbes also named yurbuds the 9th Most Promising Company in America for 2009.

Categories: Press Release Tags:

Alaska’s Jr. NBA and Jr. WNBA All-Stars Announced

20140508-062309.jpg

20140508-062320.jpg

Jr. NBA Coach of the Year: Cliff Andy Tesocan (Tacloban, Leyte)

Jr. WNBA Coach of the Year: Ma. Pia Dysangco (Tondo, Manila)

Alaska Sports Youth Ambassador, Jr. NBA: Rhayyan Amsali (Studies in Manila but from Zamboanga)

Alaska Sports Youth Ambassador, Jr. WNBA: Christiana Dimaunahan (Manila)

Jr. WNBA Top 5:
1) Mary Jean Pascual

2) Karl Ann Pingol

3) Arielle Lanot

4) Roxanne Salvador

5) Kreecie Bettina Binaohan

Jr. NBA All-Star Team:
1) Vince Leo Dolendo (Iloilo RSC but from Antique)

2) Andrew Velasco (Cebu)

3) Luigi Velasco (Manila)

4) David Leandro Umadhay (Iloilo RSC but from Antique)

5) Jethro Rocamora (Cebu)- smallest in the team J

6) Paul Matthew Manalang (Manila)

7) John Richard Gan (Iloilo)

8) Sam Josef Belangel (Bacolod)

9) Jan Cyril Narvasa (Manila)

10) Rhayyan Amsali (Manila)

Categories: Press Release Tags: , ,