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CYCLISTS RULED THE METRO’S ROADS ON BGC CYCLE ASIA PHILIPPINES 2015

November 27, 2015 Leave a comment

bgc-cycle-philippines

*** NEWS RELEASE ***

MANILA, PHILIPPINES 23 NOVEMBER 2015 – Filipino riders geared up for thrilling bike action around the roads in Metro Manila last Nov. 21 to 22 for the BGC Cycle Asia Philippines. Close to 2,000 cycling enthusiasts joined the event which featured exciting and challenging categories for children, adults and families.

The event, in its third edition this year, is a part of Cycle Asia, a network of premier cycling events across the region that offers participants the rare opportunity to ride on safe closed public roads in major Asian cities.  It was brought here in the country by organizer Sunrise Events, Inc. in partnership with Cycle Asia and Bonifacio Global City (BGC).

“We are excited to continue an active year of sports for Sunrise Events, Inc. with our team-up with BGC and our international partner, Cycle Asia, the BGC Cycle Asia Philippines made it possible for Filipino families to participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle,” said Wilfred Steven Uytengsu, CEO of Sunrise Events Inc.

Prior to the ride events, the entire family were entertained with a wide range of fun activities in the Cycling & Lifestyle Expo at the Ascott Bonifacio Global City Manila, the Official Residence of the BGC CycleAsia Philippines for 2016.

The fun cycling action started  in the morning of Saturday, November 21 via the kiddie ride categories starting with the 30-minute Junior Challenge ride and followed by The Kid’s Ride and Tricycle Ride categories. This day proved to be a fun bonding activity for parents and kids complete with post-event ride activities such as the bull ride and kiddie inflatables.
 


 
On Sunday, November 22, were the Adult Ride categories. The event was kicked-off by the Ride with Robbie with Australian former PRO cyclist and three-time Tour de France green jersey sprinter’s classification winner Robbie McEwen. It was followed by the 40km Challenge Ride and the 20km Community and Foldies Community Rides.
 

 
According to Mr. Manuel Blas II, Head of Commercial Operations for Fort Bonifacio Development Corp., “The participation in Cycle Philippines through the years have shown us that cycling is here to stay and that it is going beyond being a hobby and sport where people are more and more using it as an alternative mode of transportation to get around the metro.  This insight pushed us to implement more bike racks around the city. Furthermore, it also inspired us to experiment with a bike-sharing program which will be launched in the near future.”

With Bonifacio Global City (BGC) as the title sponsor,and with the valuable support of Taguig City, BGC Cycle Philippines has attracted a number of additional sponsors: Gatorade (Hydration Partner), 2Go Express, (Official Courier and Logistics Partner), Ascott Bonifacio Global City (Official Residence) and others including Subaru, Rudy Project, Scott Bikes, Rocktape, Regent, Garmin, Pioneer Insurance, Herbalife, Storybook.ph, Skippy’s bar and Grill and Purefoods Sexy Chix.  Philippine Star and ABS-CBN Sports+ Action are the event’s media partners while Goya and Cetaphil are its marketing partners.

 

For more information, check out the BGC CycleAsia Philippines official website, www.cyclephilippines.com.ph.

About Cycle Asia

Owned and organised by Spectrum Worldwide, Cycle Asia is a network of premier cycling events hosted across the region.

 

Each event offers cyclists the rare opportunity to ride on closed public roads in major Asian cities, while catering to participants of all ages and abilities. Whether it’s young cyclists on three wheels or the more serious cyclists looking to test themselves on a longer distance, there’s a ride for everyone across the Cycle Asia network.

 

For more information, go to: www.cycleasia.com

About Sunrise Events, Inc

Sunrise Events Inc was established in 2008 after it has been granted the Ironman 70.3 license by the World Triathlon Corporation.  The vision of the company is to stage world class events to put the Philippines in the sports tourism map of the world.  SEI currently stages at least 12 events per year and has the exclusive rights to the Ironman 70.3, 5150, XTERRA and Ironkids events.

About Bonifacio Global City:

Bonifacio Global City is the proud venture of Fort Bonifacio Development Corporation (FBDC), managed by the powerhouse partnership of Ayala Land, Inc., Evergreen Holdings, Inc. (Campos Group) and the Bases Conversion Development Authority (BCDA). The combined formidable wealth of real estate development, expertise, and investment from each group has established Bonifacio Global City as one of the world’s finest and fastest-growing premier cities. For more info, visit http://bgc.com.ph

 

For media queries, please contact:

Sunrise Events, Inc.

Vima Mendoza

Telephone: +63920-9760139

E-mail: vimamm@gmail.com

11.22.15 | GATORADE RUN | SM MALL OF ASIA

November 9, 2015 Leave a comment

image

*** PRESS RELEASE ***

Manila, Philippines – The world’s number one sports drink is finally making its debut in the country’s fast growing running circuit with the launch of the first ever Gatorade Run.

The run will happen on November 22 at the Seaside Boulevard at the SM Mall of Asia in Pasay City. There will be two distances—11 and 22 kilometers gun-starting at 5:00 and 4:00 AM respectively. Race fee is P1,100 for 11K participants and P1,500 for their 22K counterparts. The pre-race kit will include an Adidas race tee, a race bib and a timing chip. Another Adidas shirt, this time a finishers tee, will also await all finishers.

“The Gatorade Run will cap off what has been a historic year for us,” Pepsico Philippines Marketing Manager for Hydration Tony Atayde said. “We just celebrated our 50th birthday; we recently beefed up our line-up with a new variant called White Lightning and welcomed a powerhouse cast of ambassadors; and now, we’re launching the first ever run powered by Gatorade.”

Atayde added, “As a global leader in sports performance, runners can expect that Gatorade will bring its sports science expertise to the fore. More than just a run, this milestone event is a platform for us to reinforce our message of proper hydration.”

The Gatorade Run will feature a hydration station where participants can get pre-race hydration drinks, a post-run hydration test area where they can instantly learn about their hydration status, and a warm-up area where free sessions will be available for those who want a full-on warm up activity before the run.

Online registration is until November 13. Runners can also troop to Adidas outlets at Trinoma, Bonifacio Global City, Greenbelt 3, SM MOA and SM Megamall to register until November 8. Registered participants can start claiming their kits on November 16 until November 19 from 12:00 NN to 8:00 PM at their chosen store and schedule upon registration.

Log on to runrio.com/gatorade-run-1122 for more information or to register.

Steph Curry’s Second Signature Shoe Launched Globally on 24 October 2015

November 4, 2015 Leave a comment
Stephen Curry with the Curry Two, his second signature shoe created with Under Armour

Stephen Curry with the Curry Two, his second signature shoe created with Under Armour

*** PRESS RELEASE ***

Philippines, 30 October 2015 – Global high-performance sports leader Under Armour, U.S. National Basketball Association (NBA) superstar Stephen Curry and actor Jamie Foxx team up again in a new campaign to launch the highly acclaimed Curry Two shoe from Under Armour. The first basketball shoe to feature a full-length Charged Cushioning midsole unit and a UA SpeedForm seamless upper, the Curry Two was first unveiled by Curry during his tour of Asia on the Under Armour Road Show on September 6 in Shanghai, China, and will be available at retail globally on 24 October 2015.

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Video still from “Flash”, the new campaign by Under Armour, Stephen Curry and Jamie Foxx to highlight Curry’s exceptional skills and to launch the Curry Two

The new spot, created by award-winning agency Droga5 and entitled “Flash,” illuminates Curry’s unparalleled skill set, which continues to transform the game of basketball. Foxx provides a narrative that questions, “How long does it take to change the game of basketball?” The emphatic response is, “.4 seconds,” which is the amount of time it takes for Curry to release a shot, the fastest ever measured. Amidst explosions of light, sparks and smoke, Curry unleashes an array of moves in an explosive sequence, as Foxx narrates his journey to the top and his lasting effect on the sport.

“Stephen is a generational talent and through hard work and self-belief he’s doing things on a basketball court that is impacting how the game is played, coached and seen by fans throughout the world,” said Peter Murray, Vice President Global Brand and Sports Marketing, Under Armour. “This new story, featuring Stephen in the new Curry Two, showcases his dynamic skill set which is inspiring a new generation of basketball players to challenge the foundation of the game and lead the new era of basketball.”

Curry Two_Light the Game Up

The “Iron Sharpens Iron” Curry Two, the lead colourway for Stephen’s second signature shoe

The spot features the “Iron Sharpens Iron” Curry Two, the lead colourway of Stephen’s second signature shoe. Inspired by Stephen’s relentless commitment and dedication to make his teammates better through his play and leadership, the “Iron Sharpens Iron” Curry Two features a grey upper with a back layer of yellow that pops through perforated patterning, as well as a midsole with orange to yellow fade that incorporates detailed speckles to represent the forging of metal. Stephen’s motto, “Make My Teammates Better,” serves as the foundation for how Stephen mentally approaches the game of basketball. His strength and fortitude serves as a source of strength for his teammates and the team.Additional colourways of the Curry Two will release throughout the season.

Created with a full-length Charged Cushioning midsole unit and a UA SpeedForm seamless upper, the Curry Two is engineered for basketball’s next great game changer.

“The first time I put my foot in the Curry Two, I knew having Charged Cushioning through the whole shoe would be a performance difference-maker,” said Curry. “I’ve been wearing the Curry Two all summer in my workouts, and I’m excited that the design and performance of the shoe will not just enhance my game, but it will provide all basketball players with real innovation that works.”

Charged Cushioning® System

The full-length Charged Cushioning unit in the midsole absorbs impact and converts it into a responsive burst to enhance Stephen’s first-step and change of direction.

UA SpeedForm® Technology

The UA SpeedForm Technology upper moulds precisely to Stephen’s foot, providing free range of motion and strategic stability so he can stop and go, cut and change speed without restrictions. The perforated engineering in the UA SpeedForm keeps the Curry Two lightweight with durable breathability.

Locked in Stability & Control Technology

The Curry Two’s external heel counter also locks in the foot and eliminates sliding for a secure fit. The rubber outsole with an organic herringbone traction pattern offers supreme underfoot control and multi-directional grip of the court. External shanks in the arch and forefoot provide midfoot and lateral stability. A high abrasion skin on the toe tip increases durability to support Stephen’s quickness and change of pace.

“In the Curry Two, Stephen has freedom of movement, responsive cushioning and strategic stability,” says Dave Dombrow, Vice President of Design, Footwear and Accessories, Under Armour. “What makes Stephen great is that he plays the game like no one we’ve ever seen, and at any moment he’s going to do something on the court we didn’t think possible. We drew from that to build him a shoe that allows him to play untethered and unpredictable, while staying in complete control of his every movement and speed.”

Curry Two Availability

The “Iron Sharpens Iron” Curry Two will retail at Php8,995.00 at the Under Armour Bonifacio High Street, SM Megamall and UP Town centre, and selected multi-branded stores of Tobys, Titan, Olympic Village and Planet Sports. Eight additional colour ways will be released over the rest of the quarter, up till Christmas.

Join in on the conversation by following@UABasketball on Twitter, Instagram and Facebook, @underarmourph on Instagram, and on Facebook at www.facebook.com/underarmoursea.