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UA ARCHITECH 3D PRINTED PERFORMANCE TRAINER & UA SLINGSHOT RUNNING FOOTWEAR TO PROVIDE PERSONAL MOTIVATION FOR ELITE SWIMMER

August 24, 2016 Leave a comment

Under Armour, the global leader in innovative performance footwear, apparel and equipment has taken footwear innovation to the next level. In March, the Brand introduced its first-ever 3D printed performance trainer, the UA Architech. The UA Architech is a 360-degree performance training shoe that features a functional 3D printed midsole and 3D ClutchFit auxetic upper design that creates a “super-hybrid” trainer. This performance trainer provides athletes with the ultimate stability and cushioning to take on the most intense workouts, and it’s travelling all the way to Rio on the feet of elite swimmer, Michael Phelps.

In addition to the state-of-the-art technology and custom color design, Michael’s footwear features a personal touch to provide an additional source of motivation as he heads into competition. His 3-month old son, Boomer’s footprint is printed on the insole of the shoe as a personal reminder that Boomer is with him every step and stroke of the way.

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The innovative 3D printed midsole of the UA Architech was combined with a flow-molded 3D ClutchFit auxetic upper to provide athletes with a shoe that not only gives a locked-in, supportive feel, but also flexes and moves with the foot to provide a zero distractions experience. Add in the Brand’s unparalleled Charged Cushioning underfoot for responsiveness and comfort, and a thin rubber outsole for traction and you have Under Armour’s most elite performance trainer.

A new color of the UA Architech will be available as a limited edition offering to consumers this August on UA.com. The shoe, which retails for $299.99, was the first 3D printed performance trainer available to consumers. The first color was available in March and sold out in under 20 minutes.

Under Armour also geared Michael up with a custom pair of the UA Speedform Slingshot Running shoes in a limited edition red, white and blue colorway that also feature Boomer’s footprint. This innovative running shoe delivers zero distractions with a seamless, zonal compression, 3D knit upper and Under Armour Charged Cushioning. The limited edition color way is available on UA.com.

 

 

About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland.

For further information, please visit the Company’s website at www.uabiz.com.

About Triple Pte Ltd
Established in 2013, Triple Pte Ltd is a sports and lifestyle retailer which holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the Under Armour operations in Singapore and Philippines in May 2014. It has to date expanded the Under Armour distribution network to cover seven Southeast Asian markets through a combination of 25 brand houses as well as shop in shop and multi-brand wholesale executions.

Be Humble and Stay Hungry.

UNLIMITED YOUTH: SISTER MADONNA BUDER

August 20, 2016 Leave a comment

The “Unlimited Youth” film is the latest installment in the Nike “Unlimited” Campaign, which includes the “Unlimited Courage” film, “Unlimited You” film, the company’s recent series of athlete shorts and more, with more to come through the month of August, hails both the everyday athletes and the champion athletes who regularly push their limits — and who are poised to prove their unlimited potential this summer and beyond.

“Unlimited Youth” celebrates an extraordinary athlete, Sister Madonna Buder, and her determination to defy conventional conceptions of age.

When Sister Madonna Buder needed a little extra oomph to complete her first IRONMAN® World Championship triathlon in Hawaii, she predictably channeled the divine. “I thought of the finish line as the entrance to the final finish line, into the Pearly Gates,” she recalls. “That’s what drew me to [it].”

Sister Buder completed that race in 1985, at the age 65. At 75, the American nun became the oldest woman to ever complete an IRONMAN triathlon. At 82, she set a world record as the oldest IRONMAN triathlon competitor. Today, at 86 years old, she has completed over 40 IRONMAN races, each comprising of a 2.4-mile swim, 112-mile bike and 26.2-mile run. Her steely resolve has earned her the epithet the “Iron Nun.” Along the way she’s had some setbacks — missing a race finish by a matter of seconds, multiple broken bones, wetsuit issues — but, she proclaims, “The only failure is not to try, because your effort in itself is a success.”

Sister Buder’s introduction to sport came just seven years before her first race in Hawaii, when she attended a workshop on the Oregon Coast that was led by a priest who championed running as a way to harmonize the mind, body and soul. Sister Buder took this creed to the extreme, burning out on the sport before discovering the variety of the triathlon. “That was the salvation,” she declares. Her physical endurance she attributes to listening to her body and maintaining a positive mindset.

“You carry your attitude with you,” Sister Buder elaborates. “You either achieve or you self-destruct. If you think positively, you can even turn a negative into a positive.” Along with this spiritual guidance, she imparts simple, yet easily applicable performance advice to younger athletes: “One step at a time makes a marathon.”

MINNESOTA TIMBERWOLVES DANCERS AND L.A. CLIPPERS MASCOT CHUCK THE CONDOR BRING FUN AND EXCITEMENT TO NBA 3X PHILIPPINES PRESENTED BY PANASONIC

August 20, 2016 Leave a comment

NBA3xPh2016

If you want to feel how an NBA game atmosphere is like, head on out to NBA 3X Philippines 2016 presented by Panasonic at the SM Mall of Asia Music Hall from August 19-21, 2016.

This year, watch the Minnesota Timberwolves Dancers—Ariel, Ashley, Courtney, Demi, Dua and McKenna—bring their high energy, fierce routines and spirited numbers on the dance floor. Beyond being eye-catching entertainers, they will show you that they are also certified athletes. L.A. Clippers mascot Chuck the Condor will also spread good vibes to the MOA audience by dancing, dunking and spreading the enthusiasm all around.

The Timberwolves Dancers and L.A. Clippers mascot Chuck will join Michael Carter-Williams of the Milwaukee Bucks and interact with basketball fans of all ages at the sixth consecutive staging of NBA 3X Philippines. The event will showcase authentic NBA entertainment, and will be highlighted by a 3-on-3 tournament featuring 200 men’s and women’s teams from all over the country.

The competitive 3-on-3 tournament includes divisions for boys (under-13, under-16, under-18, and open category), girls (under-16 and open category) and the invitation only Celebrity Division. The Celebrity Division in the 3-on-3 tournament will bring together well-known local screen and TV personalities who will bring their games to the court.

Free fan activities include shooting and passing stations; NBA 3X Halftime, and many more. Families and mallgoers can also watch performances by DJs, join fun activities at partner booths, and enjoy celebrity sightings.

The official partners of NBA 3X Philippines 2016 presented by Panasonic include CloudFone, Globe Telecom, Touch Mobile, and Sprite, with SM Mall of Asia and Spalding serving as Supporting Partners. Official NBA broadcasters for the event are ABS-CBN Sports and Action, Basketball TV, and NBA Premium TV.

For more information on NBA 3X Philippines 2016 and to register for the 3-on-3 tournament, log on to www.nba3x.com/philippines. Fans can also get event updates by following the NBA on Twitter at www.twitter.com/nba_philippines and through Facebook at www.facebook.com/nba3xasia and www.facebook.com/philsnba. For all things NBA, visit www.nba.com.

About the NBA

The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories. NBA Digital’s assets include NBA.com and the NBA app, which achieved record traffic during the 2014-15 season, as well as NBA TV. The NBA has created one of the largest social media communities in the world, with more than one billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About Panasonic Manufacturing Philippines Corporation

Panasonic Manufacturing Philippines Corporation (PMPC), with factories located in Taytay, Rizal and in Sta. Rosa, Laguna is a manufacturer, importer, and distributor of electronic, electrical, mechanical, electro-mechanical appliances, other types of machines, parts and components and related products bearing the brand name, “Panasonic” in the Philippines. PMPC primarily manufactures refrigerators, air conditioners, washing machines, and electric fans. The company has a wide base of sales, distribution, and service centers strategically located at key municipalities, cities, and provinces all over the Philippines. PMPC posted a sales performance of 8.7 billion pesos for the year ended March 31, 2016. For more information about the company, please visit PMPC’s website at http://www.panasonic.com/ph.

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Contacts
Jandric Lim, NBA Philippines, +63917 6216546, jlim@nba.com
Tessa Jazmines, NBA Philippines PR, +632-929-4726, tessa@larcandasset.com
Chino Galicia, Panasonic, +632-635-2260 loc. 6214, chino.galicia@ph.panasonic.com

NIKE LAUNCHES THE UNLIMITED STADIUM TO UNLOCK THE POTENTIAL OF FILIPINOS

August 6, 2016 Leave a comment
Unlimited Stadium_Nike_angle

Nike’s Unlimited Stadium, BGC

*** PRESS RELEASE ***

AUGUST 4, 2016, MANILA, PHILIPPINES – Nike’s Unlimited campaign continues with the launch of the video ‘Unlimited You’ and the Unlimited Stadium, a space in the heart of Bonifacio Global City, Metro Manila’s iconic running hub. From August 5 to 21, the Unlimited Stadium features a digitally-enabled running track and challenges Filipinos to unlock their potential through running events and services for the next 17 days. It will be open from 4 PM to 10 PM, daily.

Unlimited Stadium
Nike re-imagined the running track and created the Unlimited Stadium, a space in the shape of a 100-foot sole print of the Nike LunarEpic Low Flyknit, one of Nike Running’s latest footwear innovations. It is a digital and physical experience, featuring a 200-meter running track lined with LED screens, and bringing Nike experiences, products and services together to inspire and enable runners to go beyond their limits.

Nike Run Club Coach Rio dela Cruz outpacing his avatar at the Unlimited Stadium

Every day, runners are invited in a race against digital avatars of themselves that grows in size based on the speed and distance they run, motivating runners to push and do more than they thought possible. Runners will be rewarded as they complete each challenge, with an epic run experience by Nike as the ultimate reward.

Bulbul Khera, Nike Southeast Asia's Senior Director for Marketing,  talks about Nike's Unlimited Manila“The Unlimited Stadium is designed to encourage people to push beyond their limits, and to celebrate the spirit of doing more than what you thought was ever possible. Especially in the next 17 days when the world watches the best athletes on the planet defy expectations, Nike enables Filipinos with the opportunity to do the same through the Unlimited Stadium, innovations and the Nike+ community,” said Bulbul Khera, Senior Director for Marketing, Nike Southeast Asia.

Join and discover your unlimited potential through Nike+ challenges, powered by the Nike+ Running and Training Club apps, available for download at the Apple and Android store. For more information on the challenges and schedule of events at the Unlimited Stadium, go to http://www.nike.com/manila on 5 August, or call the hotline at 02- 463-4814.

Unlimited Colorway
Nike released its Unlimited Colorway collection, with selected styles available in the Philippines. The colors used in the collection represent not only the unlimited athletic abilities of each individual, but also the way in which Nike views the world: bursting with unlimited inspiration and design possibilities.

The Unlimited Colorway collection will be available in selected Nike stores and will be offered across the Running, Training, Basketball, and Nike Sportswear categories.

The following selection of styles from the Unlimited Colorway collection is available at the Nike Park BGC and Nike Stadium Glorietta 2:

Running

  • Nike LunarEpic Low Flyknit (P8,095)
  • Nike LunarGlide 8 (P6,295)
  • Nike Free RN (P5,295)
  • Nike Air Zoom Pegasus 33 (P6,295)
  • Nike Zoom Streak 6 (P5,795)

Basketball

  • Nike Air Zoom KD9 (P7,645)
  • Nike Hyperdunk Flyknit 2016 (P9,895)

Women’s Training

  • Nike Metcon 2 (P6,745)

Nike Sportswear

  • Nike Air Max 1 Ultra Flyknit (P8,995)

To access Nike’s latest innovations, consumers are encouraged to sign up as a Nike+ member and receive the best of Nike’s services at www.nike.com/manila on 5 August. Share your experience with #JustDoIt and #UnlimitedManila.