Home > Press Release > NIKE LAUNCHES THE UNLIMITED STADIUM TO UNLOCK THE POTENTIAL OF FILIPINOS

NIKE LAUNCHES THE UNLIMITED STADIUM TO UNLOCK THE POTENTIAL OF FILIPINOS

Unlimited Stadium_Nike_angle

Nike’s Unlimited Stadium, BGC

*** PRESS RELEASE ***

AUGUST 4, 2016, MANILA, PHILIPPINES – Nike’s Unlimited campaign continues with the launch of the video ‘Unlimited You’ and the Unlimited Stadium, a space in the heart of Bonifacio Global City, Metro Manila’s iconic running hub. From August 5 to 21, the Unlimited Stadium features a digitally-enabled running track and challenges Filipinos to unlock their potential through running events and services for the next 17 days. It will be open from 4 PM to 10 PM, daily.

Unlimited Stadium
Nike re-imagined the running track and created the Unlimited Stadium, a space in the shape of a 100-foot sole print of the Nike LunarEpic Low Flyknit, one of Nike Running’s latest footwear innovations. It is a digital and physical experience, featuring a 200-meter running track lined with LED screens, and bringing Nike experiences, products and services together to inspire and enable runners to go beyond their limits.

Nike Run Club Coach Rio dela Cruz outpacing his avatar at the Unlimited Stadium

Every day, runners are invited in a race against digital avatars of themselves that grows in size based on the speed and distance they run, motivating runners to push and do more than they thought possible. Runners will be rewarded as they complete each challenge, with an epic run experience by Nike as the ultimate reward.

Bulbul Khera, Nike Southeast Asia's Senior Director for Marketing,  talks about Nike's Unlimited Manila“The Unlimited Stadium is designed to encourage people to push beyond their limits, and to celebrate the spirit of doing more than what you thought was ever possible. Especially in the next 17 days when the world watches the best athletes on the planet defy expectations, Nike enables Filipinos with the opportunity to do the same through the Unlimited Stadium, innovations and the Nike+ community,” said Bulbul Khera, Senior Director for Marketing, Nike Southeast Asia.

Join and discover your unlimited potential through Nike+ challenges, powered by the Nike+ Running and Training Club apps, available for download at the Apple and Android store. For more information on the challenges and schedule of events at the Unlimited Stadium, go to http://www.nike.com/manila on 5 August, or call the hotline at 02- 463-4814.

Unlimited Colorway
Nike released its Unlimited Colorway collection, with selected styles available in the Philippines. The colors used in the collection represent not only the unlimited athletic abilities of each individual, but also the way in which Nike views the world: bursting with unlimited inspiration and design possibilities.

The Unlimited Colorway collection will be available in selected Nike stores and will be offered across the Running, Training, Basketball, and Nike Sportswear categories.

The following selection of styles from the Unlimited Colorway collection is available at the Nike Park BGC and Nike Stadium Glorietta 2:

Running

  • Nike LunarEpic Low Flyknit (P8,095)
  • Nike LunarGlide 8 (P6,295)
  • Nike Free RN (P5,295)
  • Nike Air Zoom Pegasus 33 (P6,295)
  • Nike Zoom Streak 6 (P5,795)

Basketball

  • Nike Air Zoom KD9 (P7,645)
  • Nike Hyperdunk Flyknit 2016 (P9,895)

Women’s Training

  • Nike Metcon 2 (P6,745)

Nike Sportswear

  • Nike Air Max 1 Ultra Flyknit (P8,995)

To access Nike’s latest innovations, consumers are encouraged to sign up as a Nike+ member and receive the best of Nike’s services at www.nike.com/manila on 5 August. Share your experience with #JustDoIt and #UnlimitedManila.

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