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MILO launches 41st season of the National MILO Marathon

July 13, 2017 Leave a comment
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source : milo.com.ph

*** PRESS RELEASE ***

Manila, Philippines, 13 July 2017 – The National MILO Marathon, the country’s most accessible national race, today announced the official opening of its 41st season. The first of the 16 races is set to kick-off in Urdaneta City, Pangasinan on July 16. With new features and race locations added for the fresh cycle ahead, MILO expects to see around 200,000 participants from across the country compete in 3km, 5km, 10km, 21km, and 42km distance categories.

The National MILO Marathon has long been energizing and inspiring champions for over 40 years and, as such, has been attracting runners of all kinds, from children, rookies, veterans, friends, and families from all over the country and the world. Centered on the theme “Magsama-sama, Tumakbo, Matuto”, this season is driven by values such as discipline, resilience, and determination, which runners can take with them in their journey in life.

“In the National MILO Marathon, we see people from all walks of life who come to run, to learn, and to live. This year, we shine the spotlight on the runners who are learning along the way and taking hese lessons beyond the finish line to shape their lives,” said Robbie De Vera, MILO Philippines Sports Executive.

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New roads, new features

Three new areas, Urdaneta, Laoag and Roxas cities, are added in this year’s 16-leg tourney. The additional locations will provide runners with new and exciting challenges, showcasing the great running experience the National MILO Marathon is known for.

“We at MILO make it a mission to engage more Filipinos in adapting active and healthy lifestyles, and that is what the National MILO Marathon is all about. By adding more key cities, we will be able to reach more champions and hopefully inspire them to achieve new heights, be it in sports or in life. We look forward to seeing our champions!” added De Vera.

Following the success of the Iloilo finale last year, the National MILO Marathon will be staging its final race in Cebu City on December 3rd. This is the second time for Visayas to host the much-anticipated culminating event, and the third time to be held outside of Metro Manila. “We are excited to be fielding the National Finals in Cebu, where the sporting landscape is more invigorating than ever,” said Ricky Ballesteros, Organizer of the National MILO Marathon National Finals. “Our team is on its way to prepare for the biggest race of the season, so expect for this year’s finale to be grander and bolder.”

To encourage runners to celebrate their victories, MILO will debut the new Age Group Category in the National Finals. The Age Group Category is an added feature in the 21K and 42K distance races, that lets participants track and compare their performance with other runners in similar age groups. The new feature intends to motivate runners in reaching their personal goals and attract more contenders to the higher categories.

More than a staunch advocate of Philippine sports and Filipino athletes, the National MILO Marathon is also a platform that empowers children nationwide. For the past 7 years, the National MILO Marathon’s Help Give Shoes advocacy, in partnership with Department of Education, has inspired 70,000 aspiring athletes to fulfill their dreams by donating brand new pairs of running shoes. This year, the Help Give Shoes advocacy will be donating 5,000 pairs to underprivileged school children.

The series will start in Urdaneta on July 16, which expects around 10,000 runners. Following the pilot race, the National MILO Marathon will continue in Laoag (July 23), Metro Manila (July 30), Angeles (August 6), Tarlac (August 13), Naga (August 27), Lucena (September 03),  Lipa (September 10), Tagbilaran (September 24), Roxas (October 1), Iloilo (October 8), General Santos (October 15),  Davao (October 22), Butuan (November 12), and Cagayan De Oro (November 19). The National Finals in Cebu City will be on December 3.

The 41st National MILO Marathon is endorsed by the Philippine Sports Commission, Philippine Olympic Committee, Department of Education, the Philippine Athletics Track and Field Association, and the International Association of Athletics Federations – Association of International Marathons and Distance Races. The National MILO Marathon is in partnership with Salonpas, and supported by Garmin, Hisense, Manila Bulletin, Maynilad and Walter Mart Supermarket.

For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

 

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About MILO

The MILO brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a “must have” product for food service operators particularly in Asia, Africa and Oceania.

MILO also promotes participation in sports through its Summer Sports Clinics, MILO-B.E.S.T. Center Training Program, MILO Marathon, and MILO Little Olympics. The leading beverage brand believes that these contribute to the holistic development of Filipino champions in sports and in life. 2014 marks MILO’s 50th year in the country.

About Nestle Philippines

Over a hundred years after it first started operations in the country, Nestle Philippines, Inc. (NPI) today is a robust and stable organization, proud of its role in bringing the best food and beverage throughout the stages of the Filipino consumers’ lives. The Company employs more than 3,200 men and women nationwide, and is now among the country’s Top 10 Corporations.

Driven by its mission to nurture generations of Filipino families, Nestle today produces and markets products under some of the country’s well-known brands such as NESCAFE, NIDO, MILO, NESTEA, MAGGI, BEAR BRAND, NESTLE and PURINA, among others. Its product range has expanded to include coffee, milk, beverages, non-dairy creamer, food, infant nutrition, ice cream and chilled dairy, breakfast cereals, confectionery and pet care.

 

Press contacts:

Clarice Abacan / Andrea Alido

Strategic Edge, Inc.

892-0247 or 50

group3-b@seinc.com.ph

04.23.17 | NATIONAL GEOGRAPHIC, EARTH DAY RUN 2017 | SM MALL OF ASIA

March 7, 2017 Leave a comment

Registration

*** PRESS RELEASE ***

National Geographic celebrates 8 years of environmental advocacy with Earth Day Run 2017

April 23, 2017 marks another of raising the public’s consciousness about environmental issues and health and fitness for National Geographic, which celebrates its eighth straight year of holding Earth Day Run. Presented by the channel and its partners Cherifer Premium and World Wildlife Fund for Nature (WWF), Earth Day Run 2017 aims to continue the tradition of being one of the biggest running events in the country, expecting scores of running enthusiasts and Eco Warriors to register and run for the environment. The event will be held not only in Manila but simultaneously in the cities of Hong Kong, Shanghai, Singapore and Taichung, an initiative that was adopted last year and effectively spread the vision and advocacy of Earth Day Run across Asia.

At Earth Day Run 2017, National Geographic will be celebrating eight years of social awareness through fitness with special program features using the hashtag #8withEDR. With the hopes of mobilizing all the Eco Warriors of previous Earth Day Runs, this year’s event welcomes all previously registered participants with VIP treatment and special loyalty perks to be enjoyed on the day of the run. Participants from previous Earth Day Runs will be given priority placement in front of the starting line at the beginning of the race and can claim their loot bags and finisher shirt at a special express booth. They can also make use of a special warm-up and cool down tent before and after the race to condition themselves and recover in comfort.

This year’s new participants can also join in the celebrations for Earth Day Run’s eighth anniversary by visiting the 8 Years of EDR Gallery at the race village and learning about what the event has accomplished over the years, including the environmental and social initiatives it has benefited with the help of its registered runners. Visitors to the gallery will learn how their participation at Earth Day Run has made a significant impact on certain communities in the Philippines as well as how their actions as individuals can affect the environment.

Earth Day Run 2017 in Manila will be held at the SM Mall of Asia grounds, where participants can join 5K, 10K, 21K and 42K categories. The event encourages and welcomes all types of Eco Warriors to take part, from fun-runners of all ages to the serious marathon runners who regularly compete. This year, Earth Day Run will also be sporting new features for its runners. As a special treat, all race kits will come with LED shoelaces, serving as a badge of pride and as a safety precaution for Eco Warriors running at night or before sunrise. Prizes will also be given to costumed runners who showcase their creativity by coming in their best ensemble made from recycled materials. Finally, to make each Eco Warrior’s voice heard in this run for the Earth, advocacy banners will be hanging above the finish line so that each runner can grab them as they cross to make a shout-out for the environment, keep as a souvenir, and use for all their post-run selfies to amplify the message of acting now to save the environment.

SINGELT DESIGNS

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ROUTE MAPS

NATGEO 2017_5K ROUTE

NATGEO 2017_10K ROUTENATGEO 2017_21K ROUTE MAPNATGEO 2017_42K ROUTE

MEDALS & FINISHER SHIRTS (for 21K & 42K finishers only)

MedalFinisher Shirt

Last year, Earth Day Run participants ran to benefit such causes as saving the Irawaddy dolphins at the Malampaya Sound Research and Conservation Project in Palawan; giving the Earth Hour or “Gift of Life” village in Monreal, Masbate sustainable solutions that reduce carbon footprint; conservation of the Marine Protected Area and coral reef in Apo Reef in Occidental Mindoro; and beefing up reforestation efforts in the Ipo Watershed in Bulacan, which supplies Metro Manila with fresh water. Registered runners at Earth Day Run 2017 will not only experience a fun day of outdoor fitness by joining this year’s event, but will also be doing their part in contributing to National Geographic’s environmental efforts.

“Earth Day Run 2017 will be the biggest version of the race yet, with more expected participants from Manila and four other cities across Asia. We’re also excited to look back on our eight years of environmental advocacy and share and celebrate with our runners the positive change that they helped make possible through the years by joining Earth Day Run. We hope that Earth Day Run 2017 not only brings communities of running enthusiasts together for the common cause of saving the environment but also that it amplifies the important message of doing your own part today to help stop climate change and commit to sustainable solutions to save our beloved planet Earth,” said Charo Espedido, Director and Head of Content and Marketing at FOX Networks Group Philippines.

Interested runners of all ages can join National Geographic’s Earth Day Run 2017 by registering at natgeoearthdayrun.com and from March 1 to April 16, 2017.

 

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For more information and high-resolution images (media only), please contact:

Charo Espedido

Marketing and Programming Head

D: +632-8698746 local 103

charo.espedido@fox.com

About The National Geographic Channels International

National Geographic Channels International (NGCI) inspires viewers through its smart, innovative programming that questions what we know, how we view the world and what drives us forward. A business enterprise owned by National Geographic Ventures and FOX Entertainment Group, NGCI contributes to the National Geographic Society’s commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo People and Nat Geo Mundo.

Globally, National Geographic Channel (including NGC U.S., which is a joint venture of NGV and Fox Cable Networks Group) is available in more than 440 million homes in 171 countries and 45 languages.

For more information, please visit www.natgeotv.com

 

About FOX Networks Group

FOX Networks Group (FNG) is a primary operating unit of 21st Century Fox (NASDAQ:FOXA). FNG consists of Fox Television Group, which includes Fox Broadcasting Company and 20th Century Fox Television; Fox Cable Networks, which includes FX Networks; Fox Sports Media Group, and National Geographic Partners. Together these units create, program and distribute on a worldwide basis much of America’s most popular entertainment, sports and nonfiction programming.

05.15.16 | NRC Women’s Half Marathon MNL

January 30, 2016 Leave a comment

Be #BetterForIt Together in the first ever NikeWomen 21K in Manila

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NikeWomen empowers the modern Filipina athlete to take on her biggest challenge yet:
the NRC Women’s Half Marathon MNL 2016

*** PRESS RELEASE ***
Manila, Philippines, January 29 2016 — NikeWomen Victory Tour comes to Philippines as the NRC Women’s Half Marathon Manila on May 15, 2016.

After the success of Nike Women’s 10k in 2015, which was the biggest all-female 10km race in Manila with almost 9,000 runners last May, Nike invites Filipina runners to join the NRC Women’s Half Marathon Manila, Nike’s first all-women half marathon in the country. Continuing the tradition and spirit of last year’s race, Filipina participants are invited to register with their best female buddy who is up for taking on bigger challenges and emerging #BetterForIt.

The NRC Women’s Half Marathon Manila is part of the largest global women’s event series, the NikeWomen Victory Tour, which will see female athletes around the world challenge themselves and experience the power of the global fitness community through a series of one-of-a-kind running and training events.

Nike has prepared a series of training services for registered runners that include Nike+ Run Club sessions and Nike+ Training Club sessions. As a start point, runners can design their training using the Nike+ Running and Nike+ Training Club Apps that are available on both iOS and Android platforms.

“Nike challenges Filipina athletes in this year’s Nike Women’s Half Marathon Manila to run hand-in-hand with their best friend in a race that not only inspires but makes them better for it together. This year, we are raising the bar for runners for them to experience a bigger, more challenging, and far more fulfilling race,” says Patrick Reyes, Country Marketing Manager of Nike Philippines.

Women can register online for the NRC Women’s Half Marathon Manila 2016 at http://go.nike.com/0po61h . Registration will open on January 30, 2016 at 1:00 am, Manila time. Registration fee is PHP2,700 per pair payable via credit card or PayPal.

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About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, NIKE’s earnings releases and other financial information are available at investors.nike.com. Individuals can also visit news.nike.com and follow @Nike.

10.25.15 | UNICEF : Heroes for Children Run | SM Mall of Asia

September 20, 2015 Leave a comment

UNICEF Celebrity Advocate for Children Anne Curtis launches the ‘Heroes for Children Run’ for the benefit of children most in need, especially in their first 1,000 days of life.

At the contract signing and press launch of the #HeroesforChildrenRun, a benefit run for UNICEF Philippines mounted by Celebrity Advocate Anne Curtis (right); with UNICEF Philippines Representative Lotta Sylwander. The run on 25 October 2015 at the SM Mall of Asia Grounds will feature 21k, 10k and 5k runs; as well as a 500-metre dash for children below age 12. All proceeds of the run will be donated to the '1,000 Days' campaign of UNICEF, focused on child nutrition and maternal health. To register for the run, visit www.takbo.ph. ©UNICEF Philippines/2015/Patrick Cua

At the contract signing and press launch of the #HeroesforChildrenRun, a benefit run for UNICEF Philippines mounted by Celebrity Advocate Anne Curtis (right); with UNICEF Philippines Representative Lotta Sylwander.

The run, slated for 25 October 2015 Sunday, at the SM Mall of Asia grounds, is the first major fundraising initiative by Anne Curtis since UNICEF appointed her as Celebrity Advocate last March. “I am very much invested in health and fitness. I thought a benefit run that demonstrates health and wellness is a great way to raise resources to support children to have the best start in life! Proceeds from the run will help fund UNICEF’s ‘1,000 Days of Life’ campaign,” said Curtis.
UNICEF and partners launched the ‘1,000 Days’ campaign through a series of legislative advocacy forums with the House of Representatives and the Senate last July. The central theme is, ‘Ensuring the Right Start to Life through Optimal Maternal and Child Nutrition: Building a Stronger Nation’.
“In the Philippines, at least 3.4 million Filipino children are stunted. Undernutrition accounts for over half of the 95 daily under-five child deaths. The ‘1,000 Days’ campaign will focus on much needed health and nutrition support in the critical first thousand days of the life of a child: from conception through pregnancy, to childbirth, and through to the child’s second year and beyond,” said UNICEF Country Representative Lotta Sylwander.
“UNICEF greatly appreciates Anne’s initiative to raise funds to support the critical needs of young children’s health and well-being. She is personally leading this event and has mobilised her own networks and resources to make it happen.” Added Sylwander, “I accompanied Anne on her first field visit with us. She is committed not only to learn, but also to contribute in changing the lives of the Filipino children for the better. Her popularity and large fan base is an asset in drawing due attention to the needs of Filipino children.”
The run will feature a 500-metre dash for kids (age 12 and below); 5k, 10K, and 21K.
Online registration for the Heroes for Children Run is open at www.takbo.ph/heroesforchildren until 11 October 2015. In-store registration will run from 23 September to 21 October 2015 at the following Chris Sports outlets: SM Mall of Asia, SM Megamall, SM City North Edsa, SM City BF Paranaque, Glorietta, and Market! Market!
Organised through running partners Leadpack and Takbo.ph, the Heroes for Children Run is presented through the support of SM Mall of Asia, PSBank, Double Dragon Properties Corporation, Enervon, SM Accessories, Belo Essentials, Cherry Mobile, Jack ‘n Jill, Toy Kingdom, SM Cares, Philippine Star, Nyxsys Philippines Inc., Chris Sports and Discovery Suites.
To know more about the run and UNICEF’s programmes, visit www.unicef.ph or call 758-1000 (Mondays to Friday, 9:00 a.m. to 6:00 p.m.).
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About UNICEF
UNICEF promotes the rights and well-being of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
Visit UNICEF Philippines website, Facebook page and Twitter
  
For more information, contact:
  • Jingjing Romero, Stratos PR, Inc., info@stratospr.com Tel: 02-4332626, Mobile: 0917-8532415
  • Mike Saycon, UNICEF, msaycon@unicef.org  Tel: 02-9010153, Mobile: 0915-1359163

09.13.15 | SUBARU Marathon | SM MOA

July 26, 2015 Leave a comment

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10.04.15 | 2015 RUN UNITED PHILIPPINE MARATHON | One Esplanade, MOA Complex

June 21, 2015 Leave a comment

EARTH DAY RUN 2015 | 04.26.15 MOA Open Grounds | 05.24.15 BAGUIO

March 3, 2015 1 comment

NatGeo2015

*** PRESS RELEASE ***
Earth Day Run 2015, powered by National Geographic Channel (NGC), will be introducing new and exciting changes to mark its sixth year as one of the biggest running events in the Philippines. With RunRio at the helm, Earth Day Run 2015 is expecting 20,000 runners to participate on April 26, 2015 at the Mall of Asia Open Grounds, with the addition of 5,000 runners for its Baguio leg. Support from the registration of all participants will help raise money for portable solar powered lighting kits that will be sent to communities in Mindoro, a project of NGC’s environmental partner, World Wildlife Fund for Nature.

These portable solar powered lighting kits will provide light and electricity to the Tawbuid Mangyan tribesfolk and Forest Rangers’ camps that are not directly connected to power grids. The lighting kits eliminate the use of highly-flammable kerosene to light up their homes and gives them access to a safe, stable and sustainable energy source that gives more opportunities for community development and advancement.

NGC’s Earth Day Run has consistently helped in promoting sustainable living and supporting environmental advocacy utilizing the popular platform of running in its six years of operation. As a result, participation in Earth Day Run has increased year on year, allowing NGC to contribute significantly to various environmental causes.

Earth Day Run 2015 expects to register 20,000 runners this year, and slots for 5K, 10K, 21K and 42K (Manila leg only) will be open beginning February 23,2015, via online registration at http://runrio.com/natgeorun2015/.

On-site registration starts March 16 to April 19 at the Lower Ground Floor, SM Aura Premier BGC.
NGC, together with its partners, aims to raise awareness on the benefits of sustainable energy while ensuring that the events at Earth Day Run 2015 will involve fun celebrations that include races, awards and shows of skill. Besides providing recreation and fitness benefits through Earth Day Run 2015, NGC will also be partnering with its participants to make substantial contributions to the sustainable development of the Tawbuid Mangyan tribesfolk and to provide support to the Mindoro Forest Rangers advocating the preservation of our Tamaraws.