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MILO launches 41st season of the National MILO Marathon

July 13, 2017 Leave a comment
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source : milo.com.ph

*** PRESS RELEASE ***

Manila, Philippines, 13 July 2017 – The National MILO Marathon, the country’s most accessible national race, today announced the official opening of its 41st season. The first of the 16 races is set to kick-off in Urdaneta City, Pangasinan on July 16. With new features and race locations added for the fresh cycle ahead, MILO expects to see around 200,000 participants from across the country compete in 3km, 5km, 10km, 21km, and 42km distance categories.

The National MILO Marathon has long been energizing and inspiring champions for over 40 years and, as such, has been attracting runners of all kinds, from children, rookies, veterans, friends, and families from all over the country and the world. Centered on the theme “Magsama-sama, Tumakbo, Matuto”, this season is driven by values such as discipline, resilience, and determination, which runners can take with them in their journey in life.

“In the National MILO Marathon, we see people from all walks of life who come to run, to learn, and to live. This year, we shine the spotlight on the runners who are learning along the way and taking hese lessons beyond the finish line to shape their lives,” said Robbie De Vera, MILO Philippines Sports Executive.

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New roads, new features

Three new areas, Urdaneta, Laoag and Roxas cities, are added in this year’s 16-leg tourney. The additional locations will provide runners with new and exciting challenges, showcasing the great running experience the National MILO Marathon is known for.

“We at MILO make it a mission to engage more Filipinos in adapting active and healthy lifestyles, and that is what the National MILO Marathon is all about. By adding more key cities, we will be able to reach more champions and hopefully inspire them to achieve new heights, be it in sports or in life. We look forward to seeing our champions!” added De Vera.

Following the success of the Iloilo finale last year, the National MILO Marathon will be staging its final race in Cebu City on December 3rd. This is the second time for Visayas to host the much-anticipated culminating event, and the third time to be held outside of Metro Manila. “We are excited to be fielding the National Finals in Cebu, where the sporting landscape is more invigorating than ever,” said Ricky Ballesteros, Organizer of the National MILO Marathon National Finals. “Our team is on its way to prepare for the biggest race of the season, so expect for this year’s finale to be grander and bolder.”

To encourage runners to celebrate their victories, MILO will debut the new Age Group Category in the National Finals. The Age Group Category is an added feature in the 21K and 42K distance races, that lets participants track and compare their performance with other runners in similar age groups. The new feature intends to motivate runners in reaching their personal goals and attract more contenders to the higher categories.

More than a staunch advocate of Philippine sports and Filipino athletes, the National MILO Marathon is also a platform that empowers children nationwide. For the past 7 years, the National MILO Marathon’s Help Give Shoes advocacy, in partnership with Department of Education, has inspired 70,000 aspiring athletes to fulfill their dreams by donating brand new pairs of running shoes. This year, the Help Give Shoes advocacy will be donating 5,000 pairs to underprivileged school children.

The series will start in Urdaneta on July 16, which expects around 10,000 runners. Following the pilot race, the National MILO Marathon will continue in Laoag (July 23), Metro Manila (July 30), Angeles (August 6), Tarlac (August 13), Naga (August 27), Lucena (September 03),  Lipa (September 10), Tagbilaran (September 24), Roxas (October 1), Iloilo (October 8), General Santos (October 15),  Davao (October 22), Butuan (November 12), and Cagayan De Oro (November 19). The National Finals in Cebu City will be on December 3.

The 41st National MILO Marathon is endorsed by the Philippine Sports Commission, Philippine Olympic Committee, Department of Education, the Philippine Athletics Track and Field Association, and the International Association of Athletics Federations – Association of International Marathons and Distance Races. The National MILO Marathon is in partnership with Salonpas, and supported by Garmin, Hisense, Manila Bulletin, Maynilad and Walter Mart Supermarket.

For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

 

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About MILO

The MILO brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a “must have” product for food service operators particularly in Asia, Africa and Oceania.

MILO also promotes participation in sports through its Summer Sports Clinics, MILO-B.E.S.T. Center Training Program, MILO Marathon, and MILO Little Olympics. The leading beverage brand believes that these contribute to the holistic development of Filipino champions in sports and in life. 2014 marks MILO’s 50th year in the country.

About Nestle Philippines

Over a hundred years after it first started operations in the country, Nestle Philippines, Inc. (NPI) today is a robust and stable organization, proud of its role in bringing the best food and beverage throughout the stages of the Filipino consumers’ lives. The Company employs more than 3,200 men and women nationwide, and is now among the country’s Top 10 Corporations.

Driven by its mission to nurture generations of Filipino families, Nestle today produces and markets products under some of the country’s well-known brands such as NESCAFE, NIDO, MILO, NESTEA, MAGGI, BEAR BRAND, NESTLE and PURINA, among others. Its product range has expanded to include coffee, milk, beverages, non-dairy creamer, food, infant nutrition, ice cream and chilled dairy, breakfast cereals, confectionery and pet care.

 

Press contacts:

Clarice Abacan / Andrea Alido

Strategic Edge, Inc.

892-0247 or 50

group3-b@seinc.com.ph

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More than 40,000 runners expected to break record attendance at the 38th National MILO Marathon Manila Leg

July 26, 2014 Leave a comment

Milo-Marathon-2014-LOGO

*** PRESS RELEASE ***

Manila, Philippines, 23 July 2014 – The country’s biggest and most prestigious footrace will once again welcome children, students, aspiring runners and professional athletes to its running routes as the 38th National MILO Marathon takes its act to Manila for its fifth qualifying leg on July 27 at the SM Mall of Asia grounds, Pasay City. With more than 40,000 participants expected to run on Sunday, another historic record of the most number of runners in a single race is anticipated to be achieved.

38th NMM Route Map

The winners of the 42K division race will be awarded a cash prize of Php 50,000 and a trophy, while the victors of the 21K division will receive a cash prize of Php 10,000 and a trophy. Runners who finish within the specified age-bracket and cut-off time per division will also receive a coveted slot in the National Finals on December 7.

Elite runners, including former National MILO Marathon Queens Jho-an Banayag, Mary Grace Delos Santos and Aileen Tolentino, and Philippine National Games champion Rafael Poliquit, are raring to go head-to-head in the esteemed international race event for a chance to be crowned the National MILO Marathon King and Queen. In line with MILO’s steadfast commitment in enhancing the holistic development of Filipino athletes, the 38th National MILO Marathon MILO King and Queen will be sent by MILO to Japan to showcase the Filipinos’ resilience, strength and excellence as they compete in the Tokyo Marathon in 2015. The Tokyo Marathon is one of the six grand prix races in the world, joining Berlin, Boston, Chicago, New York, and London in the illustrious list of major international marathons.

Young racers will also join in the fun in the 3K and 5K divisions. Celebrity running enthusiasts are also expected to participate in the running events, including MILO R2 APEX Running School founder and The Biggest Loser Philippines coach Jim Saret, his wife and fellow coach Toni Saret, and 2014 The Biggest Loser Pinoy Edition: Doubles contestants Ralph David Du, Yves Christian Du, Patricia Castillo, Bryan Castillo, Francis Asis, Mark Andrew Mavrides, Jepoy Arcilla, Tristan Nueva, Carl Lazaro, Cayen Lazaro, Patricia Martinez and Ma. Victoria Joy Nebreja.

To further the support for young Filipino talents, MILO will provide 16,000 underprivileged youth with brand new running shoes this year to reach the 50,000 mark through the Help Give Shoes advocacy. Help Give Shoes aims make the donation to students in Yolanda-hit cities, particularly Tacloban, Ormoc, and Eastern Samar.

“We are very pleased that the selected recipients of the Help Give Shoes advocacy for this year are our aspiring runners from the Yolanda-hit areas. With the contributions of the National MILO Marathon runners, we will be able to give these children a ray of hope and pave the way for them to continue cultivating their passion for sports,” said Andrew Neri, MILO Sports Marketing Manager. “We aim to help these kids slowly heal from the devastation that the typhoon brought in, raise their spirits, and inspire them to carry on striving for their dreams.”

The gun start for participants of the 42K run is at 3:00AM, the 21K run at 4:30AM, 10K run at 5:00AM, 5K run at 5:35AM and the 3K run at 5:30AM. The starting line will be adjacent to the finish line at the Seaside Boulevard of SM MOA.

The 38th National MILO Marathon is made possible by Timex, the Bayview Park Hotel Manila, ASICS, Lenovo, Manila Bulletin and Gatorade, along with endorsements from the Department of Education, Philippine Sports Commission and the Philippine Olympic Committee.

For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

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About MILO
The MILO brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a “must have” product for food service operators particularly in Asia, Africa and Oceania.

MILO also promotes participation in sports through its Summer Sports Clinics, MILO-B.E.S.T. Center Training Program, MILO Marathon, and MILO Little Olympics. The leading beverage brand believes that these contribute to the holistic development of Filipino champions in sports and in life. 2014 marks MILO’s 50th year in the country.

About the National MILO Marathon
The National MILO Marathon is an annual marathon event open to amateur and professional runners. From its humble beginnings in 1974 as a single marathon race in Metro Manila attended by 747 participants, the National MILO Marathon has grown to be the biggest, longest, grandest national running event in the country attracting more than hundreds of thousands of runners across the country.

The National MILO Marathon has grown into a globally renowned running event having been certified by the Association of International Marathons (AIMS) and International Association of Athletics Federations (IAAF), and hosts foreign marathoners from Kenya, Ethiopia, and other countries across the world. The race is organized by RunRio, Inc.

About Nestle Philippines
Over a hundred years after it first started operations in the country, Nestle Philippines, Inc. (NPI) today is a robust and stable organization, proud of its role in bringing the best food and beverage throughout the stages of the Filipino consumers’ lives. The Company employs more than 3,200 men and women nationwide, and is now among the country’s Top 10 Corporations.

Driven by its mission to nurture generations of Filipino families, Nestle today produces and markets products under some of the country’s well known brands such as NESCAFE, NIDO, MILO, NESTEA, MAGGI, BEAR BRAND, NESTLE and PURINA, among others. Its product range has expanded to include coffee, milk, beverages, non-dairy creamer, food, infant nutrition, ice cream and chilled dairy, breakfast cereals, confectionery and pet care.

Ramirez recoups top billing in 37th National MILO Marathon Dumaguete race Quilab advances to the finale after clinching men’s division lead spot

August 11, 2013 Leave a comment

20130811-172405.jpg*** Press Release ***
Manila, Philippines, August 10, 2013 – Rodil Quilab and Mereeis Ramirez swept the 21-K division top honors at the 37th National MILO Marathon in Dumaguete Sunday. Both runners received a cash prize of P10,000.00 and a trophy while clinching an all-expense trip to the National Finals set in December at the SM Mall of Asia grounds.

Of 3,496 runners who competed in the race, 12 other marathoners had qualified to National Finals to join victors Quilab and Ramirez. This season’s MILO Marathon King and Queen will get the chance to compete with the world’s finest athletes at the esteemed Paris Marathon in 2014.

Despite today’s difficult terrain, Quilab prevailed in the half-marathon distance at an impressive 1:15:05, followed closely by resilient contenders Riez Enriquez (1:15:33) and Romulo Jr. Balinas (1:16:31). The 22-year old Iligan bet bagged the third award at the Cagayan de Oro Dahilayan Trail 55K Ultra Marathon in 2011 and drew a second place finish at the Kagay-an Festival Marathon in 2012.

“Engaging in the sport has developed my discipline and determination and I aim to help frame characters by setting a good example for my four siblings and other young athletes,” said Quilab, a college student from Iligan City Technological Institute Polytechnic College. “Today’s race landscape was difficult but I remained just as driven to beat my personal target and prove myself in the National Finals track.”

In the distaff side, 34-year old Ramirez proved her dominance by clocking in at 1:37:57, trouncing female counterparts Iresh Belleza (1:48:01) and Nelfa Bayonado (1:52:10). Ramirez reclaimed a regional lead title after a second place finish at last year’s MILO Marathon Bacolod 21-K female eliminations race. She copped the 2010 MILO Marathon 21-K division run by besting fellow elite tracksters in Dumaguete.

The Dumaguete native expressed her passion for running and hopes to earn a place in the top ranks of the MILO Marathon National Finals. “I briefly put off my aspiration in high school to start a family but I never seized to develop my passion for running. Getting back on the race track gave me an opportunity to fulfill my life’s dream and support my children,” said Ramirez, a mother of three who has been running the MILO marathon since 2007. “Compared to today’s familiar trail, the running course in the National Finals should present a bigger challenge to my strategy. I will focus on improving my speed work and building my overall performance to match my opponents at the finals.”

MILO not only expects to see an action-packed culmination in December after a remarkable series of regional race events but also a post-season growth in the Philippine sports community. “We continue to see the rise and international recognition of Filipino talent in basketball, boxing, and other sports. As we lead our champions to the National Finals, MILO also endeavors to create a higher level of competition in athletics to shape local athletes for the global stage,” said MILO Sports Executive Andrew Neri.

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As an ongoing commitment to develop sports in the country, MILO’s Help Give Shoes advocacy provides pairs of rubber shoes to various public schools across the country. A total of 500 pairs were delivered to beneficiary schools today in Dumaguete, namely North City Elementary School, San Jose National High School, Calindagan Elementary School, Dumaguete City High School, and Junob National High School. With the invaluable support of the Department of Education and the National MILO Marathon runners, MILO has given a total of 27,700 shoes to date.

The qualifying race will resume in Tagbilaran on September 15, before advancing to the Queen City of the South Cebu (September 22), Cagayan de Oro (September 29), Butuan (October 6), Davao (October 13), General Santos (October 20), Baguio (November 3), Dagupan (November 10), Tarlac (November 17) and Angeles (November 24). The 37th MILO Marathon National Finals will then be on December 8 at the SM Mall of Asia grounds.

The 37th National MILO Marathon is made possible by Timex, the Bayview Park Hotel Manila, Reebok, SMART and SM Mall of Asia, along with endorsements from the Department of Education, Philippine Sports Commission and the Philippine Olympic Committee. For more information on the race and its advocacy, visit the MILO marathon website (milo.com.ph) or access the MILO Philippines fanpage on Facebook. Follow MILO on Twitter (@MILOPH).

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