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NIKE LAUNCHES THE UNLIMITED STADIUM TO UNLOCK THE POTENTIAL OF FILIPINOS

August 6, 2016 Leave a comment
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Nike’s Unlimited Stadium, BGC

*** PRESS RELEASE ***

AUGUST 4, 2016, MANILA, PHILIPPINES – Nike’s Unlimited campaign continues with the launch of the video ‘Unlimited You’ and the Unlimited Stadium, a space in the heart of Bonifacio Global City, Metro Manila’s iconic running hub. From August 5 to 21, the Unlimited Stadium features a digitally-enabled running track and challenges Filipinos to unlock their potential through running events and services for the next 17 days. It will be open from 4 PM to 10 PM, daily.

Unlimited Stadium
Nike re-imagined the running track and created the Unlimited Stadium, a space in the shape of a 100-foot sole print of the Nike LunarEpic Low Flyknit, one of Nike Running’s latest footwear innovations. It is a digital and physical experience, featuring a 200-meter running track lined with LED screens, and bringing Nike experiences, products and services together to inspire and enable runners to go beyond their limits.

Nike Run Club Coach Rio dela Cruz outpacing his avatar at the Unlimited Stadium

Every day, runners are invited in a race against digital avatars of themselves that grows in size based on the speed and distance they run, motivating runners to push and do more than they thought possible. Runners will be rewarded as they complete each challenge, with an epic run experience by Nike as the ultimate reward.

Bulbul Khera, Nike Southeast Asia's Senior Director for Marketing,  talks about Nike's Unlimited Manila“The Unlimited Stadium is designed to encourage people to push beyond their limits, and to celebrate the spirit of doing more than what you thought was ever possible. Especially in the next 17 days when the world watches the best athletes on the planet defy expectations, Nike enables Filipinos with the opportunity to do the same through the Unlimited Stadium, innovations and the Nike+ community,” said Bulbul Khera, Senior Director for Marketing, Nike Southeast Asia.

Join and discover your unlimited potential through Nike+ challenges, powered by the Nike+ Running and Training Club apps, available for download at the Apple and Android store. For more information on the challenges and schedule of events at the Unlimited Stadium, go to http://www.nike.com/manila on 5 August, or call the hotline at 02- 463-4814.

Unlimited Colorway
Nike released its Unlimited Colorway collection, with selected styles available in the Philippines. The colors used in the collection represent not only the unlimited athletic abilities of each individual, but also the way in which Nike views the world: bursting with unlimited inspiration and design possibilities.

The Unlimited Colorway collection will be available in selected Nike stores and will be offered across the Running, Training, Basketball, and Nike Sportswear categories.

The following selection of styles from the Unlimited Colorway collection is available at the Nike Park BGC and Nike Stadium Glorietta 2:

Running

  • Nike LunarEpic Low Flyknit (P8,095)
  • Nike LunarGlide 8 (P6,295)
  • Nike Free RN (P5,295)
  • Nike Air Zoom Pegasus 33 (P6,295)
  • Nike Zoom Streak 6 (P5,795)

Basketball

  • Nike Air Zoom KD9 (P7,645)
  • Nike Hyperdunk Flyknit 2016 (P9,895)

Women’s Training

  • Nike Metcon 2 (P6,745)

Nike Sportswear

  • Nike Air Max 1 Ultra Flyknit (P8,995)

To access Nike’s latest innovations, consumers are encouraged to sign up as a Nike+ member and receive the best of Nike’s services at www.nike.com/manila on 5 August. Share your experience with #JustDoIt and #UnlimitedManila.

UNDER ARMOUR SALE!!!

February 29, 2016 Leave a comment

UNDER ARMOUR : Grind to Fitness Sale!!!

CYCLISTS RULED THE METRO’S ROADS ON BGC CYCLE ASIA PHILIPPINES 2015

November 27, 2015 Leave a comment

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*** NEWS RELEASE ***

MANILA, PHILIPPINES 23 NOVEMBER 2015 – Filipino riders geared up for thrilling bike action around the roads in Metro Manila last Nov. 21 to 22 for the BGC Cycle Asia Philippines. Close to 2,000 cycling enthusiasts joined the event which featured exciting and challenging categories for children, adults and families.

The event, in its third edition this year, is a part of Cycle Asia, a network of premier cycling events across the region that offers participants the rare opportunity to ride on safe closed public roads in major Asian cities.  It was brought here in the country by organizer Sunrise Events, Inc. in partnership with Cycle Asia and Bonifacio Global City (BGC).

“We are excited to continue an active year of sports for Sunrise Events, Inc. with our team-up with BGC and our international partner, Cycle Asia, the BGC Cycle Asia Philippines made it possible for Filipino families to participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle,” said Wilfred Steven Uytengsu, CEO of Sunrise Events Inc.

Prior to the ride events, the entire family were entertained with a wide range of fun activities in the Cycling & Lifestyle Expo at the Ascott Bonifacio Global City Manila, the Official Residence of the BGC CycleAsia Philippines for 2016.

The fun cycling action started  in the morning of Saturday, November 21 via the kiddie ride categories starting with the 30-minute Junior Challenge ride and followed by The Kid’s Ride and Tricycle Ride categories. This day proved to be a fun bonding activity for parents and kids complete with post-event ride activities such as the bull ride and kiddie inflatables.
 


 
On Sunday, November 22, were the Adult Ride categories. The event was kicked-off by the Ride with Robbie with Australian former PRO cyclist and three-time Tour de France green jersey sprinter’s classification winner Robbie McEwen. It was followed by the 40km Challenge Ride and the 20km Community and Foldies Community Rides.
 

 
According to Mr. Manuel Blas II, Head of Commercial Operations for Fort Bonifacio Development Corp., “The participation in Cycle Philippines through the years have shown us that cycling is here to stay and that it is going beyond being a hobby and sport where people are more and more using it as an alternative mode of transportation to get around the metro.  This insight pushed us to implement more bike racks around the city. Furthermore, it also inspired us to experiment with a bike-sharing program which will be launched in the near future.”

With Bonifacio Global City (BGC) as the title sponsor,and with the valuable support of Taguig City, BGC Cycle Philippines has attracted a number of additional sponsors: Gatorade (Hydration Partner), 2Go Express, (Official Courier and Logistics Partner), Ascott Bonifacio Global City (Official Residence) and others including Subaru, Rudy Project, Scott Bikes, Rocktape, Regent, Garmin, Pioneer Insurance, Herbalife, Storybook.ph, Skippy’s bar and Grill and Purefoods Sexy Chix.  Philippine Star and ABS-CBN Sports+ Action are the event’s media partners while Goya and Cetaphil are its marketing partners.

 

For more information, check out the BGC CycleAsia Philippines official website, www.cyclephilippines.com.ph.

About Cycle Asia

Owned and organised by Spectrum Worldwide, Cycle Asia is a network of premier cycling events hosted across the region.

 

Each event offers cyclists the rare opportunity to ride on closed public roads in major Asian cities, while catering to participants of all ages and abilities. Whether it’s young cyclists on three wheels or the more serious cyclists looking to test themselves on a longer distance, there’s a ride for everyone across the Cycle Asia network.

 

For more information, go to: www.cycleasia.com

About Sunrise Events, Inc

Sunrise Events Inc was established in 2008 after it has been granted the Ironman 70.3 license by the World Triathlon Corporation.  The vision of the company is to stage world class events to put the Philippines in the sports tourism map of the world.  SEI currently stages at least 12 events per year and has the exclusive rights to the Ironman 70.3, 5150, XTERRA and Ironkids events.

About Bonifacio Global City:

Bonifacio Global City is the proud venture of Fort Bonifacio Development Corporation (FBDC), managed by the powerhouse partnership of Ayala Land, Inc., Evergreen Holdings, Inc. (Campos Group) and the Bases Conversion Development Authority (BCDA). The combined formidable wealth of real estate development, expertise, and investment from each group has established Bonifacio Global City as one of the world’s finest and fastest-growing premier cities. For more info, visit http://bgc.com.ph

 

For media queries, please contact:

Sunrise Events, Inc.

Vima Mendoza

Telephone: +63920-9760139

E-mail: vimamm@gmail.com

11.22.15 | GATORADE RUN | SM MALL OF ASIA

November 9, 2015 Leave a comment

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*** PRESS RELEASE ***

Manila, Philippines – The world’s number one sports drink is finally making its debut in the country’s fast growing running circuit with the launch of the first ever Gatorade Run.

The run will happen on November 22 at the Seaside Boulevard at the SM Mall of Asia in Pasay City. There will be two distances—11 and 22 kilometers gun-starting at 5:00 and 4:00 AM respectively. Race fee is P1,100 for 11K participants and P1,500 for their 22K counterparts. The pre-race kit will include an Adidas race tee, a race bib and a timing chip. Another Adidas shirt, this time a finishers tee, will also await all finishers.

“The Gatorade Run will cap off what has been a historic year for us,” Pepsico Philippines Marketing Manager for Hydration Tony Atayde said. “We just celebrated our 50th birthday; we recently beefed up our line-up with a new variant called White Lightning and welcomed a powerhouse cast of ambassadors; and now, we’re launching the first ever run powered by Gatorade.”

Atayde added, “As a global leader in sports performance, runners can expect that Gatorade will bring its sports science expertise to the fore. More than just a run, this milestone event is a platform for us to reinforce our message of proper hydration.”

The Gatorade Run will feature a hydration station where participants can get pre-race hydration drinks, a post-run hydration test area where they can instantly learn about their hydration status, and a warm-up area where free sessions will be available for those who want a full-on warm up activity before the run.

Online registration is until November 13. Runners can also troop to Adidas outlets at Trinoma, Bonifacio Global City, Greenbelt 3, SM MOA and SM Megamall to register until November 8. Registered participants can start claiming their kits on November 16 until November 19 from 12:00 NN to 8:00 PM at their chosen store and schedule upon registration.

Log on to runrio.com/gatorade-run-1122 for more information or to register.

UNDER ARMOUR FLEXES MUSCLES IN THE PHILIPPINES

June 10, 2014 Leave a comment

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*** PRESS RELEASE ***

MANILA, Philippines – Under Armour, the leading performance and innovation brand, has recently celebrated the expansion of its international footprint into the heart of the Philippines. The launch is highlighted by the introduction of a retail store that opened on Bonifacio High Street (BHS) at Bonifacio Global City, Taguig, Manila.

At the ribbon-cutting ceremony were star Piolo Pascual, of the upcoming show Team U, Taguig City Mayor Lani Cayetano, and representatives from Under Armour USA who passed along a few words through Charlie Maurath, President of Under Armour International. “We are leveraging our domestic momentum to build a long-term and impactful global presence,” said Maurath. “The Philippines is an important market for our brand. Athletes in Manila and the surrounding areas are passionate about sports and we’re dedicated to offering them innovative products that will give them an edge.”

 

The Under Armour flagship branch at BHS employs striking architectural and interior designs, underscoring the innovation and technology engineered into Under Armour’s performance footwear, apparel, and equipment. The store’s interiors with wood accents, cement floors, and bolts evoke an industrial and gym-like atmosphere to reflect the brand’s signature ethos of gritty determination, passion, and will.

The Hero Zone stands out in the store as it houses Under Armour’s Alter Ego line, which features Marvel and DC comics-inspired innerwear designs. The Footwear Zone also grabs a lot of attention with Under Armour’s innovative and attractive performance footwear on display.

Featured products from the Spring/Summer 2014 Collection of footwear, apparel, and equipment available immediately include Under Armour Speedform™ RC – the revolutionary running shoe that employs the world’s first seamless heel cup – and UA HeatGear Sonic, UA HeatGear Flyweight, Coldblack®, and Under Armour Compression from the apparel range.

In Southeast Asia, the brand is currently available at select retail stores in Singapore and additional expansion in the region is planned throughout 2014 and 2015.

Singapore-based Triple Pte. Ltd. is the exclusive distribution partner for Under Armour in Southeast Asia.

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About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel, and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. Under Armour’s wholly owned subsidiary, MapMyFitness, powers one of the world’s largest Connected Fitness communities. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.

Young cyclists ruled the Metro’s roads in Alaska Cycle Philippines 2014

May 28, 2014 Leave a comment

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Alaska has teamed up with Cycle Asia, a network of premier cycling events and Sunrise Events to launch the Alaska Cycle Philippines where Filipino riders geared up for three days of thrilling bike action last May 16 to 18 at BGC. Over 1500 cycling enthusiasts joined the event which featured exciting and challenging categories for children, adults and families.

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The event was graced by Chris Robb, managing director of Spectrum Worldwide and owner of Cycle Asia, catered to cyclists of all ages and abilities with different race categories.

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Categories include Tricycle Ride which is specially designed for young kids between ages 2 and 5, the Junior Challenge which is a more challenging category designed for older children where they have to ride as fast as they can within 30 minutes and then there’s the Foldies Community Ride which is catered to the popular folding bikes cycling community. The Alaska Cycle Philippines was a “Bike Ride Out”, meaning there were no winners just plain fun to promote participation and most especially good health and an active lifestyle.

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“We are excited to continue an active year of Alaska Sports with the launch of the three events Alaska Cycle Philippines, Alaska IronKids Philippines Aquathlon and the Alaska World Milk Day Family run. Alaska teamed up with international partners to ensure that Filipino families participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle,” said Wilfred Steven Uytengsu, President/CEO of Alaska Milk Corporation.

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The 7th National Nutrition Survey, done by the Food and Nutrition Research Institute and the Department of Health, showed that obesity is increasing with nearly two out 10 children considered as overweight. Under-nutrition is also a public health concern affecting nearly three out 10 children. Alaska promotes nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink and through educating the public about the importance of drinking milk and keeping an active and healthy lifestyle.

Alaska promotes a holistic sports development program for the whole family and encourages a healthy and active lifestyle through biking, swimming and running. It also helps in community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the Alaska Cycle Philippines, Alaska IronKids Aquathlon and the World Milk Day Family Run.
For general information on Alaska Cycle Philippines visit http://www.cyclephilippines.com.ph/alaska/ or https://www.faceebook.com/alaskacyclephilippines. For general information about Alaska Milk Corporation visit www.alaskamilk.com, www.alaskaworldmilkday.com or www.ironkidsphil.com. For live tweets and updates follow us at @ALASKAsportshub

ALASKA CYCLE PHILIPPINES | May 16-17-18, 2014 | Bonifacio Global City

March 19, 2014 Leave a comment

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