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MILO launches 41st season of the National MILO Marathon

July 13, 2017 Leave a comment
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source : milo.com.ph

*** PRESS RELEASE ***

Manila, Philippines, 13 July 2017 – The National MILO Marathon, the country’s most accessible national race, today announced the official opening of its 41st season. The first of the 16 races is set to kick-off in Urdaneta City, Pangasinan on July 16. With new features and race locations added for the fresh cycle ahead, MILO expects to see around 200,000 participants from across the country compete in 3km, 5km, 10km, 21km, and 42km distance categories.

The National MILO Marathon has long been energizing and inspiring champions for over 40 years and, as such, has been attracting runners of all kinds, from children, rookies, veterans, friends, and families from all over the country and the world. Centered on the theme “Magsama-sama, Tumakbo, Matuto”, this season is driven by values such as discipline, resilience, and determination, which runners can take with them in their journey in life.

“In the National MILO Marathon, we see people from all walks of life who come to run, to learn, and to live. This year, we shine the spotlight on the runners who are learning along the way and taking hese lessons beyond the finish line to shape their lives,” said Robbie De Vera, MILO Philippines Sports Executive.

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New roads, new features

Three new areas, Urdaneta, Laoag and Roxas cities, are added in this year’s 16-leg tourney. The additional locations will provide runners with new and exciting challenges, showcasing the great running experience the National MILO Marathon is known for.

“We at MILO make it a mission to engage more Filipinos in adapting active and healthy lifestyles, and that is what the National MILO Marathon is all about. By adding more key cities, we will be able to reach more champions and hopefully inspire them to achieve new heights, be it in sports or in life. We look forward to seeing our champions!” added De Vera.

Following the success of the Iloilo finale last year, the National MILO Marathon will be staging its final race in Cebu City on December 3rd. This is the second time for Visayas to host the much-anticipated culminating event, and the third time to be held outside of Metro Manila. “We are excited to be fielding the National Finals in Cebu, where the sporting landscape is more invigorating than ever,” said Ricky Ballesteros, Organizer of the National MILO Marathon National Finals. “Our team is on its way to prepare for the biggest race of the season, so expect for this year’s finale to be grander and bolder.”

To encourage runners to celebrate their victories, MILO will debut the new Age Group Category in the National Finals. The Age Group Category is an added feature in the 21K and 42K distance races, that lets participants track and compare their performance with other runners in similar age groups. The new feature intends to motivate runners in reaching their personal goals and attract more contenders to the higher categories.

More than a staunch advocate of Philippine sports and Filipino athletes, the National MILO Marathon is also a platform that empowers children nationwide. For the past 7 years, the National MILO Marathon’s Help Give Shoes advocacy, in partnership with Department of Education, has inspired 70,000 aspiring athletes to fulfill their dreams by donating brand new pairs of running shoes. This year, the Help Give Shoes advocacy will be donating 5,000 pairs to underprivileged school children.

The series will start in Urdaneta on July 16, which expects around 10,000 runners. Following the pilot race, the National MILO Marathon will continue in Laoag (July 23), Metro Manila (July 30), Angeles (August 6), Tarlac (August 13), Naga (August 27), Lucena (September 03),  Lipa (September 10), Tagbilaran (September 24), Roxas (October 1), Iloilo (October 8), General Santos (October 15),  Davao (October 22), Butuan (November 12), and Cagayan De Oro (November 19). The National Finals in Cebu City will be on December 3.

The 41st National MILO Marathon is endorsed by the Philippine Sports Commission, Philippine Olympic Committee, Department of Education, the Philippine Athletics Track and Field Association, and the International Association of Athletics Federations – Association of International Marathons and Distance Races. The National MILO Marathon is in partnership with Salonpas, and supported by Garmin, Hisense, Manila Bulletin, Maynilad and Walter Mart Supermarket.

For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

 

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About MILO

The MILO brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a “must have” product for food service operators particularly in Asia, Africa and Oceania.

MILO also promotes participation in sports through its Summer Sports Clinics, MILO-B.E.S.T. Center Training Program, MILO Marathon, and MILO Little Olympics. The leading beverage brand believes that these contribute to the holistic development of Filipino champions in sports and in life. 2014 marks MILO’s 50th year in the country.

About Nestle Philippines

Over a hundred years after it first started operations in the country, Nestle Philippines, Inc. (NPI) today is a robust and stable organization, proud of its role in bringing the best food and beverage throughout the stages of the Filipino consumers’ lives. The Company employs more than 3,200 men and women nationwide, and is now among the country’s Top 10 Corporations.

Driven by its mission to nurture generations of Filipino families, Nestle today produces and markets products under some of the country’s well-known brands such as NESCAFE, NIDO, MILO, NESTEA, MAGGI, BEAR BRAND, NESTLE and PURINA, among others. Its product range has expanded to include coffee, milk, beverages, non-dairy creamer, food, infant nutrition, ice cream and chilled dairy, breakfast cereals, confectionery and pet care.

 

Press contacts:

Clarice Abacan / Andrea Alido

Strategic Edge, Inc.

892-0247 or 50

group3-b@seinc.com.ph

Elite runners Eric Panique and Luisa Raterta conquered the 42K division race of the 37th National MILO Marathon Manila

July 29, 2013 Leave a comment
Elite Runners Eric Paniwue and Luisa Raterta blew the competion away at the 42K division race of the 37th National MILO Marathon Manila Qualifying Leg

42K Champs Luisa Raterta and Eric Panique

** PRESS RELEASE **
Manila, Phimilolippines, July 28, 2013 – Elite runners Eric Panique and Luisa Raterta blew the competition away at the 42K division race of the 37th National MILO Marathon Manila qualifying leg Sunday at the SM Mall of Asia Grounds, Pasay City. A record-shattering 42,214 runners joined the country’s premier footrace, marking the largest number of participants in a single race in the history of the MILO Marathon.

Along with other 42K qualifiers, Panique and Raterta each took home a cash prize of Php 50,000, a trophy and a coveted spot at the National Finals in December for their respective victories. To increase the level of competition this year, MILO will sponsor this season’s MILO Marathon King and Queen to the 2014 Paris Marathon next April.

28-year old Panique settled the score towards the finish line and clocked in at a swift 2:30:20.51, beating Condura Skyway Marathon 2013 Filipino champion Irineo Raquin (2:30:20.73) with just 22 milliseconds to spare. Last year’s MILO Marathon Manila Eliminations champion Jeson Agravante placed a distant third with a time of 2:41:55.

Eric Panique outlasts Irineo Joaquin in heated bid for the 37th National MILO Marathon finale post

22 milliseconds separated eventual 42K Winner Eric Panique and 2nd placer Irineo Raquin

Panique, who only started joining the National MILO Marathon in 2004, has since received numerous awards and accolades, including the 36th MILO Marathon Bacolod eliminations crown. The elite runner recounts his close call against a tough rival at the finish line. “I beat Raquin by a mere inch and I feel very fortunate to have done so. We had kept a close distance since the 25th kilometer and maintained our pace until the last second,” he said. Panique said he has yet to decide whether he will be competing at the 37th MILO Marathon National Finals or at the Southeast Asian Games in Myanmar.

In the distaff side, Raterta crossed the finish line at 3:14:17, way ahead of 2012 MILO Marathon National Finals 42K women’s second runner-up Jennylyn Nobleza (3:23:27) and Geralden Sealza (3:32:40).

Female Winner Luisa Raterta crossed the finish line in 3 Hours, 14 Minutes and 17 Seconds

Women’s 42K Champ Luisa Raterta

“I’ve kept a fast pace from the first few hours until the last 10 kilometers of the track. It was a very challenging race, not only in terms of route, but also because I was running alongside some of the country’s finest runners,” said Raterta. As a mother of three, she shares that her fervor for running has kept her family close. “My husband is a former elite runner who shares the same passion for running that I have. We also try to encourage our children to be active in sports and to always be humble and level-headed.” Raterta’s daughter Leonalyn placed first in today’s 3K division race at an impressive 11:12.

In the 21K race, Richard Salaño (1:14:36) and Monica Torres (1:29:57) won their respective divisions and each received a cash prize of Php 10,000, a trophy and a spot in the finale. Actress, singer and fitness advocate Angelika Dela Cruz also ran in the 21K track, while local celebrities Aubrey Miles, Troy Montero, Karylle, LJ Reyes, Carl Guevarra, Arthur Solinap and Carlo Gonzales took part in the 5K and 3K divisions earlier today.

“MILO is very proud of surpassing our target headcount for the Manila qualifying leg, as well as of inspiring more runners, particularly the youth, to lace up their running shoes and take on the challenge of a marathon race,” said Andrew Neri, MILO Sports Executive. “The rise of local talent among the 42,214 marathoners in today’s race launches bright possibilities for the finale. We are looking forward to seeing an all-Filipino finish in December to bring pride to our home soil at the Paris Marathon next year.”

With the invaluable support of MILO Marathon runners and partners, the Help Give Shoes advocacy, a program initiated by MILO in 2010, provides pairs of running shoes to underprivileged students from public schools across the country. A total of 1,000 pairs were delivered to beneficiary schools today in Manila, bringing the total shoe count to 27,200. Manuel Quezon City Elementary School, San Diego Elementary School QC, Dagat Dagatan Elementary School Navotas, Hulo Elementary School Mandaluyong, Fourth Estate Elementary School Paranaque, North Bay Blvd. Elementary School Navotas, East Rembo Elementary School Makati, Amado Reyes Elementary School Mandaluyong, Cayetano Arellano High School and La Paz Elementary School Makati were among the advocacy’s beneficiaries.

Sea of 5K runners! (photo courtesy of Coach Rio)

The qualifying race will commence in Iloilo on August 4, before advancing to Dumaguete (August 11), Tagbilaran (September 15), Cebu (September 22), Cagayan de Oro (September 29), Butuan (October 6), Davao (October 13), General Santos (October 20), Baguio (November 3), Dagupan (November 10), Tarlac (November 17) and Angeles (November 24). The 37th MILO Marathon National Finals will then be on December 8 at the SM Mall of Asia grounds.

The 37th National MILO Marathon Manila race is made possible by Timex, the Bayview Park Hotel Manila, Reebok, SMART, Gatorade, Sennheiser, and SM Mall of Asia, along with endorsements from the Department of Education, Philippine Sports Commission and the Philippine Olympic Committee. For more information on the race and its advocacy, visit the MILO marathon website or access the MILO Philippines fanpage on Facebook. Follow MILO on Twitter (@MILOPH).

42K Male and Female Winner with MILO Executives at the Manila Eliminations of the 37th National MILO Marathon

42K Male and Female Winner with MILO Executives at the Manila Eliminations of the 37th National MILO Marathon

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About the National MILO Marathon
The National MILO Marathon is an annual marathon event open to amateur and professional runners. From its humble beginnings in 1974 as a single marathon race in Metro Manila attended by 747 participants, the National MILO Marathon has grown to be the biggest, longest, grandest national running event in the country attracting more than hundreds of thousands of runners across the country. The race is organized by RunRio, Inc.

Winners of the 37th National MILO Marathon Manila Leg

July 29, 2013 Leave a comment

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3K

5k

10k

21k

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The 37th National MILO Marathon Manila race is made possible by Timex, the Bayview Park Hotel Manila, Reebok, SMART, Gatorade, Sennheiser, and SM Mall of Asia, along with endorsements from the Department of Education, Philippine Sports Commission and the Philippine Olympic Committee. For more information on the race and its advocacy, visit the MILO marathon website or access the MILO Philippines fanpage on Facebook. Follow MILO on Twitter (@MILOPH).

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About the National MILO Marathon
The National MILO Marathon is an annual marathon event open to amateur and professional runners. From its humble beginnings in 1974 as a single marathon race in Metro Manila attended by 747 participants, the National MILO Marathon has grown to be the biggest, longest, grandest national running event in the country attracting more than hundreds of thousands of runners across the country. The race is organized by RunRio, Inc.

ZOOT News!

January 8, 2013 Leave a comment

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Happy New Year Friends!!!

The latest line of ZOOT SHOES is now available in your favorite stores!

You can find ZOOT at:

  • Planet Sports Alabang Town Center
  • Planet Sports Trinoma
  • Planet Sports Shangrila
  • Second Wind
  • The Brick
  • Riovana

Ready, Set, Zoot!!

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ZOOT Ultra Kane 3.0

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ZOOT Ultra Kalani 3

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ZOOT Ultra Kiawe

ZOOT UP!

December 20, 2012 Leave a comment

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It’s a great story…it all started in Kona….back in 1983. A woman by the name of Crystal Nylin used to hand-make her own running clothes. When the Ironman moved to Kona, Crystal noticed that the athletes competing in Ironman needed something more functional to race in. In other words, a solution to avoid having to use transition as “changing areas.”

She began sewing pads into run shorts, experimenting with swim fabrics, attaching run singlets to bike shorts and eventually, created one-piece uniforms for the few triathletes racing Ironman at the time. A few days before the big race, an Austrian woman walked in her little shop, saw a beautiful one-piece suit on the wall, pointed to it and in a heavy accent, said, “I want that suit,” which sounded more like, “I vant dat zoot!” And that’s how ZOOT was born.

(source — http://www.xtri.com/all-articles/detail/284-itemId.511708513.html)


Today, ZOOT has grown to be a global premier endurance sports brand, distributed across 22 countries and has introduced the first Triathlon-Specific Footwear Line. ZOOT continue to listen to athletes and make no compromises to deliver the most premium multisport product in the world.

Light ‘N Up Marketing, Inc. the distribution company that is COMMITTED to bringing HIGH PERFORMANCE and HIGH QUALITY sports products to the Philippines introduces 3 new models of the ZOOT footwear.

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ZOOT Ultra Kane 3.0

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ZOOT Ultra Kalani 3.0

ZOOT Ultra Kalani 3.0 is ideal for the runner looking for the most comfortable high-mileage trainer

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ZOOT Ultra Kiawe

ZOOT Ultra Kiawe is for the athlete who demands performance fit and performance feel on race day.

Mary Grace Delos Santos

Mary Grace Delos Santos

So, who wears ZOOT? For one, there’s Ms Mary Grace Delos Santos, Champion of KOTR Manila elims, KOTR Singapore, Milo 42K 2011 & the recently concluded Milo 42K 2012.

ZOOT Footwear & Apparels are available at RIOVANA.